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Acquia DAM (Widen)

Score7.2 out of 10

264 Reviews and Ratings

What is Acquia DAM (Widen)?

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It displays product associations and cascades parent level values to variants. Quick start implementation gets users up and running in two weeks. Acquia DAM is available standalone or as part of Acquia Digital Experience Platform (DXP).

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Categories & Use Cases

Media

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.
Screenshot of Custom-branded portals to share curated collections of assets and microsites.
Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.
Screenshot of Custom analytics dashboards to display system reports for all usage data.
Screenshot of Any asset type can be searched, downloaded, shared, and embedded.

1 / 5

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.

Acquia DAM (Widen) Key Features

Learn about the best (and worst!) features Acquia DAM (Widen) has to offer, as determined by TrustRadius' reviewers.
Based on 264 ratings of Acquia DAM (Widen)'s features
View all Acquia DAM (Widen) features

Top Performing Features

  • Asset storage

    Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

    Category average: 8.6

  • Asset sharing

    The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.

    Category average: 8.5

  • Data exportability

    Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

    Category average: 8.1

Areas for Improvement

  • Related asset discovery

    Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

    Category average: 6

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 5.5

  • Content editing

    Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.

    Category average: 4.8

Who Buys & Uses Acquia DAM (Widen)

Acquia DAM (Widen) Reviews

What users are saying about Acquia DAM (Widen).
View all Acquia DAM (Widen) reviews

Acquia DAM (Widen) Offers A One-Stop-Shop for All Digital Assets

Incentivized
Verified User
Vice-President in Marketing (5001-10,000 employees)

Use Cases and Deployment Scope

We use Acquia DAM (Widen) to host all of our global digital content and syndicate to all of our websites through our PIM system. This platform allows easy access to our product content across multiple brands, categories and formats and through the use of portals helps us streamline priority content for new product launches and campaigns.

Pros

  • Host significant quantities of digital content
  • Customizes file formats based on application
  • Filters assets to make searching for file easier

Cons

  • Editing tools are on the roadmap and would be a huge help for our customers and designers to customize content.
  • Due to file sizes it often takes a while to process the files for download. Not sure anything can be done about that.
  • We have built some custom APIs to connect to our PIM and CMS but building more connectors would be helpful.

Return on Investment

  • Faster product launches
  • Consistent product and brand content
  • Maximize resources by limiting the fulfillment through the design team

Other Software Used

inriver PIM, Bazaarvoice, PriceSpider, Progress Sitefinity, Pardot, Sprout Social, Google Analytics, Microsoft Power BI, Datorama

Single Source of Truth

Incentivized
Verified User
Manager in Marketing (1001-5000 employees)

Use Cases and Deployment Scope

Acquia DAM (Widen) is our source of truth for all assets including images, videos, and documents. By having this system, we are able to update information in one spot and transfer it to other systems for use across the company.

Pros

  • Asset Management
  • API Access
  • Search

Cons

  • Filtering
  • Push updates via api

Return on Investment

  • Faster product launches
  • Streamlined asset process

Other Software Used

Salsify, Shopify, Oracle Agile PLM

A good product for any company

Incentivized
António Pereira
Custom Development Manager in Information Technology at Sogrape Vinhos Sa (501-1000 employees)

Use Cases and Deployment Scope

create a single source of truth for the company's digital assets

Pros

  • Portals
  • All users in included

Cons

  • Roles for uers
  • Permissions

Return on Investment

  • Fast implementation
  • Easy to use

Alternatives Considered

Canto

Other Software Used

OutSystems, Wrike

Excellent DAM Option

Incentivized
Megan SpaidView profile
Manager, Consumer Loyalty & Advertising in Marketing at Certified Angus Beef LLC (51-200 employees)

Use Cases and Deployment Scope

We used Widen to organize our marketing resources internally and to share them externally with our partners via the portals. We work with foodservice distributors, retailers, and restaurant owners to advertise our product. This platform allowed us to share our logo files, photos, videos, and training tools. We loved how we could organize our assets internally. It was more difficult to provide the "search" capabilities with our external partners via the portals. Widen had a good onboarding process with our team and did take feedback from us. However, there were just some functions and capabilities they could not provide so we ended up switching providers.

Pros

  • Adding Metadata
  • Version Control
  • Bulk Editing

Cons

  • Search Capabilities in Portals
  • Having to build our own images for use in portals to make it more visual

Return on Investment

  • Increased ability to share assets

Alternatives Considered

Brandfolder and monday.com

Other Software Used

monday.com, Brandfolder, Microsoft Teams

Acquia DAM: Elevating Workflows, Enhancing Collaboration

Incentivized
Erica HollowayView profile
Marketing Specialist in Marketing at Goba Sports Group (501-1000 employees)

Use Cases and Deployment Scope

Acquia DAM (Widen) revolutionized our workflow by centralizing digital assets for marketing, design, and content creation. With an intuitive interface and robust metadata, it efficiently tackles challenges of asset disorganization and time-consuming searches. Collaboration features and version control enhance teamwork, ensuring brand consistency. For organizations handling significant digital assets, Acquia DAM is a highly recommended, invaluable solution.

Pros

  • The platform's user-friendly design ensures easy adoption across departments globally - enhancing productivity.
  • Acquia DAM excels in attaching detailed metadata to assets, facilitating quick and accurate searches.
  • The platform efficiently scales with our growing asset library, maintaining performance and responsiveness.

Cons

  • Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all.
  • Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning.
  • To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability.

Return on Investment

  • Acquia DAM simplifies global access by offering an intuitive platform for easy asset uploads
  • With centralized storage, sharing becomes seamless, fostering efficient collaboration worldwide.
  • Utilizing Acquia DAM, I efficiently apply metadata for accurate categorization, enabling easy reference to past content whenever needed.

Alternatives Considered

Canto

Other Software Used

Wrike, Microsoft Teams, Slack

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