Later Social

Score6.8 out of 10

104 Reviews and Ratings

Community insights

TrustRadius Insights for Later Social are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Drag and Drop Feature: Many users have found Later's drag and drop feature to be incredibly helpful for uploading multiple images and videos. They mention that it is easy to use and allows them to quickly schedule content by simply dragging and dropping it onto the calendar.

Saved Captions: Several reviewers appreciate the ability to save captions in Later. This feature allows them to easily connect pre-written captions to their images, saving time especially for posts with common phrases or frequently repeated content.

Integration with Multiple Platforms: Many customers value Later's ability to schedule content across multiple social media platforms such as Facebook, Instagram, Twitter, and Pinterest. They appreciate that they can manage all of their visual content in one place and that graphics and ideas are automatically published to these platforms.

Reviews

17 Reviews

Love Later Social wouldnt trade it for any other social media program

Rating: 10 out of 10

Incentivized

May 12, 2025

Use Cases and Deployment Scope

I use Later Social for scheduling posting on SM, analytics, and link in bio. My organization is active on all platforms and really needs to reach wider audiences. Later Social really helps in this case to make my scheduling so much easier and faster. The user interface is easy to learn and easy to use for texts, pictures, and videos.

Pros

Analytics - so easy to read
Calendar scheduling - easy to quickly view and use
Link in bio. So simple.

Cons

when you schedule a post, a green banner pops up over all the social platforms. I really wish that wasn't there. I have to click the x or wait for it to go away so I can move to another platform. I just wish if it was going to give me confirmation, it was smaller or right next to the post on the calendar. It shouldn't cover up things I need to get to.
Add BlueSky! It's gaining traction!

Likelihood to Recommend

I make a lot of graphics and need to schedule them on all platforms - Later Social helps me do that very quickly and easily. I can drag and drop, uploading is quick and easy, even editing content is easy.

Verified User

Manager in Social Media (11-50 employees)

Vetted Review

6 years of experience

Enough research, just choose Later.

Rating: 10 out of 10

Incentivized

June 25, 2024

Use Cases and Deployment Scope

We used later to schedule our posts and ensure our feed looked aesthetically the way we wanted it to. It was easy to synch our social channels via their scheduler as well.

Pros

Scheduling and aesthetically planning.
Hashtag research.
Best time to post data.

Cons

Better analytics.
More in-depth messaging and inbox capabilities.

Likelihood to Recommend

Later is the most user friendly platform I have come across for planning and scheduling content.

Verified User

Manager in Social Media (11-50 employees)

Vetted Review

5 years of experience

Super starter social media manager for small businesses - even for low tech owners

Rating: 9 out of 10

Incentivized

September 27, 2022

Use Cases and Deployment Scope

I use Later to post social media updates across multiple platforms. Was looking for a lower cost way to schedule posts. Later is working well. The hashtag feature is helpful.

Pros

Hashtag suggestions helpful
Options to customize for each platform is helpful

Cons

Would be wonderful if there was a way to copy posts easily.
Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
Would be nice to be able to schedule posts to Facebook Groups.

Likelihood to Recommend

Great place for small business to start with social media manager across multiple platforms. The paid service point is lower fits small business budget better. The features and scheduling options are useful.

Suzanne Stafford

Principal in Corporate at Faery Court Masquerade Ball (1-10 employees)

Vetted Review

1 year of experience

Stop Waiting for Later and Go Get Later Now for Social Media.

Rating: 10 out of 10

Incentivized

September 27, 2022

Use Cases and Deployment Scope

I found out about it Later in 2015, + love it! Their education and resources are great. I and we use them for LinkedIn and Twitter repurposing and shares currently. I directed my VA to automate and scale this area. It is easy and a great solution to help scale society. We may expand further in other options soon as well.

Pros

Easy to use.
Scaleable
Drag and drop.
Multiple social channels in one place.

Cons

Partner with other users.

Likelihood to Recommend

It is easy to use to set up and schedule on LinkedIn, Twitter, and other platforms. I would love to see the ability to partner with others and cross-collaborate.

Katrina Julia, Founder and CEO FIT Life Creation

Creator + CEO in Corporate at FIT Life Creation (1-10 employees)

Vetted Review

5 years of experience

View profile

Switching to Later Review was the best decision I ever made

Rating: 10 out of 10

Incentivized

November 9, 2021

Use Cases and Deployment Scope

I use Later Review to manage multiple social sets and it's amazing how easy it makes everything for everyone involved. It's very easy to use, and it's very intuitive. Also, I don't think there is another scheduling tool with this many features and functionalities. It really does a great job of mirroring the best features of each social platform. And not only that, there are some social media functionalities that only Later has managed to achieve. Compared to other tools, you get a lot more for your money. It's very accessible, too.

Pros

Social Media Analytics
Hashtag Analysis
Multiple Users
Best time to post
Variety of Social Media platforms supported
Great price

Cons

Nothing comes to mind!

Likelihood to Recommend

The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool

Sebastian Correa Marsico

Digital Content Lead in Marketing at Tavano Team (11-50 employees)

Vetted Review

3 years of experience

View profile

Great if you manage a single Instagram profile, mediocre if you're looking for the best analytics tool

Rating: 5 out of 10

November 1, 2021

Use Cases and Deployment Scope

I am a social media manager and have been using Later on and off for the last 3 years. My main services are Instagram scheduling and I started using Later because it was recommended by other digital marketers as the "best" tool for Instagram planning.

Pros

Has a visual planner that can help you plan your Instagram feed
Easy to use scheduling features (eg. drag an image and drop it on the calendar)

Cons

Analytics can be improved.
Makes fake promises that it offers Instagram Stories scheduling and TikTok scheduling when in fact it doesn't.

Likelihood to Recommend

Later can be a great tool for you if you're a blogger or manage a single Instagram account. Then, you'll find their free plan worth it. However, if you're a marketing agency or new social media manager scheduling across multiple platforms (eg. LinkedIn) this app is quite pricy and lacks a lot of complex features.
I also have a big problem with the misrepresentation of scheduling Instagram stories - as this is one of the main "attraction factors" that made me choose this scheduling app.

Alexandra Ceambur

Content Marketer, and Blog Writer in Marketing at ALLE Consulting (1-10 employees)

Vetted Review

1 year of experience

View profile

Save Time with Later

Rating: 9 out of 10

Incentivized

April 24, 2020

Use Cases and Deployment Scope

We use Later to help schedule our and our clients' social media posting. By doing so and allowing us to connect other platforms (not just Instagram), it helps us reduce wasted time in having to login individually to separate accounts and copy/paste the same information over and over. We have the ability to in a way "set it and forget it," by taking a few hours out of our day to create and schedule content, then we can focus on what's important which is engaging with our followers.

Pros

Scheduling ahead of time.
Scheduling across different platforms.
Offers both free and paid plans.

Cons

I can't think of anything.

Likelihood to Recommend

If you are looking to grow your social media audience, especially on Instagram, you need to incorporate this platform into your list of tools. Not only do you have the ability to schedule your posts and link those posts to their own individual pages, but you can also respond to comments on the platform. It's incredible. Whether you're an individual person or big brand - this works for everyone.

Verified User

Vice-President in Marketing (1-10 employees)

Vetted Review

3 years of experience

Later Is the ULTIMATE Instagram publishing tool! Saves time, money and increases productivity!

Rating: 10 out of 10

Incentivized

March 14, 2020

Use Cases and Deployment Scope

We use Later to manage Instagram for our clients. As the first platform that offered a direct posting to Instagram, it has become our go-to resource for clients that wish to plan and manage their Instagram content with advance planning and strategies. It's continued improvements have proved to be invaluable!

Pros

Posts directly to Instagram without the need for push notifications
Has tools to help develop relevant content
Stores media in one convenient place
Ability to have multiple users in one sign on account

Cons

Bulk uploads
Allow for larger file sizes
Bulk media folder for multiple users

Likelihood to Recommend

Later is the consummate tool for managing Instagram! I am able to manage Instagram profiles for multiple brands and multiple users in one location. For a micro agency, it is a HUGE time saver! The affordable plans make it a no brainer solution to managing Instagram, it's the ease of use and the visual interface is simple to use and requires little to no technical abilities.

Genie Forkner

Co-Owner, Executive Director of Marketing & Public Relations in Marketing at New Media Vegas, LLC (1-10 employees)

Vetted Review

2 years of experience

View profile

Save time and schedule your content with Later

Rating: 9 out of 10

Incentivized

December 12, 2019

Use Cases and Deployment Scope

Later is a social media scheduling tool that I use to arrange and schedule social media content such as videos, graphics, and stories to platforms such as Instagram, Facebook, Twitter, and Pinterest. This tool has helped to save me time on posting on our social media business accounts and stay consistently visible. It’s a tool that I use on the go on mobile and tablet via its app and through its website. It also provides some useful data insights on the engagement of your content and the best times to post. Later is an essential tool to help run my business presence online smoothly.

Pros

Schedules to platforms such as Facebook, Instagram, Twitter, and Pinterest.
It auto publishes graphics, and ideas to Instagram, Twitter, and Facebook.

Cons

It currently doesn’t post videos to a Pinterest via the mobile app, only via the desktop version.
Provides scheduling for Instagram stories but only via push notifications so you’ll have to use your mobile to actually post to Instagram stories.

Likelihood to Recommend

If you are a start-up business and juggling a lot of things in your business you can use Later to ensure your content is going out at a certain time even whilst your busy. You can batch upload videos and graphics and it stores them on via your account to schedule to schedule at another time. If you’re more focused on posting to Instagram and Facebook stories multiple times a day then Later may frustrate you as you’ll have to post it yourself following the push notification sent to your mobile.

Ayo Bamgbose, Assoc CIPD, MSc

Social Media & Digital Marketing Educator in Professional Services at Social Media Design School (1-10 employees)

Vetted Review

3 years of experience

Verified on LinkedIn

I love Later for all my social media scheduling!

Rating: 10 out of 10

Incentivized

December 4, 2019

Use Cases and Deployment Scope

Later allows me to schedule social media posts easily across multiple platforms. I can upload photos to the media library, and schedule posts on my mobile, tablet, or PC to Instagram, Facebook, Pinterest and Twitter. I am the sole employee at my company and the sole user.

Pros

Easily post/schedule across multiple platforms
Easy to schedule and upload media
Free for up to 30 posts

Cons

Limit to how many posts we can schedule in a month
I wish images were auto resized when uploading to Later
More features for free

Likelihood to Recommend

Later is great for everyone! The free plan is great for those posting 1x a day or less. The paid versions are affordable and offer users multiple posts a day.

Samantha Crawford

Owner in Professional Services at All Occasion Photography (1-10 employees)

Vetted Review

5 years of experience

View profile

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