What is Aurea Campaign Manager?
Aurea Campaign Manager is a cloud-based email marketing solution designed to engage customers in relevant and specific conversations. It empowers marketers to create and manage multiple campaigns, and engage with customers throughout their brand journey. In addition, Aurea Campaign Manager lets you segment, target and measure campaign effectiveness on every device.
Categories & Use Cases
Screenshots
Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.
Technical Details
| Mobile Application | No |
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FAQs
What is Aurea Campaign Manager?
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities.
Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags.
Lyris was acquired by Aurea and the Lyris HQ cloud product integrated into the Aurea Email Marketing solution.
What are Aurea Campaign Manager's top competitors?
Oracle Responsys, part of Oracle CX Marketing, Salesforce Marketing Cloud, and Intuit Mailchimp are common alternatives for Aurea Campaign Manager.