Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is being used by the Marketing Department of our organization. We use [Microsoft] Dynamics 365 Sales and Customer Service Module, so it makes it natural for us to use [Microsoft] Dynamics 365 Marketing as we have the full Customer 360 information with us, what product they are interested, what product they have, what kind of issues they face etc. Earlier all these customer details were scattered around different application.

Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.

My organization uses Microsoft Dynamics 365 Marketing in order to manage all of my organization's customer information across the organization. Further, we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing enables my organization to run a more professional marketing strategy.

Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.

We use Dynamics 365 Marketing to engage our database. Basic triggered email flows based on user behavior.

I wouldn't recommend Microsoft to my worst enemy. I used to work for a Microsoft Gold Partner and Microsoft provided us with a free version of Dynamics. We spent $40K a year using Salesforce and Marketo instead of using Microsoft. That's how much they suck.

We plan everything within groups of funnels, we divide tasks and try to maintain a steady schedule of content delivery, we use insights to reach a wider network of potential prospects and use templates for email marketing, videos, shareable links and so on. I greatly appreciate the tools in Dynamics 365 Marketing because of its capabilities and analytics.

It has a very good communication with other Dynamics products, it specifically assists us on creating email marketing with templates and more... It has landing pages so you can get insights and promote you product by gaining emails as influencers request news updates regarding their needs. I do not think it needs improvement in any aspect, I’m completely happy with it and I do recommend it.

Microsoft Dynamics is being used by the Minnesota Chamber of Commerce to understand our members' interests, needs and wants from the Minnesota legislature and business community. We also use it to target specific segments of our customer (and prospect) database to market news and events that are relevant to them.

It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.