MomentFeed

Kevin Holifield View profile

Franchise Marketing Manager in Corporate at Byrider (501-1000 employees employees)

Pros

Central platform format - great for multi-unit brands.
Versatile when using for multiple pages and corresponding channels.

Cons

Seems to be primarily focused on restaurants - could branch out more with specifics for other industries.
A review invite tool would help them be a more all-encompassing platform.

Return on Investment

Increased star-ratings=increase in click-thru rates.
Increased star-ratings=increase in sales.

Alternatives Considered

Podium and Yext

Other Software Used

Podium, Trustpilot, Google Ad Manager

Verified User

Strategist in Social Media (501-1000 employees employees)

Pros

Local social media management: being able to run social media accounts across multiple networks from one place
Reputation management: responding to reviews from a number of sources all from one tool
Local listing data: this is the unsung hero of the platform that works in the background. Without accurate data, people might not even be able to come in and actually spend money with you
Customer support is very strong for us, and our reps (and others we have met at their conference) are all great folks

Cons

More reporting options. There is a wealth of data able to be reported around just one Facebook page; now imagine the type of data you have available to analyze across dozens, hundreds, or even thousands of local pages. They already do a good job of showing some valuable insights (and providing every other metric they can via spreadsheet exports) but I think there's pretty much an endless array of possibilities beyond what they have. I suppose that's a slippery slope though.
Some minor UI/UX issues. Some fields operate weirdly, some buttons may act funky, or the platform may not remember your location group selection when you move from one part of the product to another. Easily overlooked, however.
Social media publishing is sometimes delayed and may go out a handful of minutes after you intended. Not a problem in most cases, but I'd schedule natively or with another tool if you're depending on a post to go out at an exact moment.

Return on Investment

Proper listing data at scale is essential for our business, and MomentFeed helps to achieve that
It allows busy store owners, managers, and other staff to respond to reviews and post relevant local content to ensure that the guests remain happy
It also helps us to ensure that local social media managers are adhering to brand standards on their pages