TrustRadius: an HG Insights company

Nativo

Score8 out of 10

1 Reviews and Ratings

What is Nativo?

The Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content.

Media

Nativo dashboard
Simplify Creative Execution. Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.
Drive Site Monetization. Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships.
Transform Your Content from an Art to a Science. Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.

1 / 4

Very good native story tool

Pros

  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory

Cons

  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.

Return on Investment

  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.