Themes
Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.
Cat avg: 7.1
Top Performing Features
Multiple question types
Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
Cat avg: 8.7
Response tracking
Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.
Cat avg: 8.7
Data export
Data collected within the tool can be exported to another program for additional reporting/analysis.
Cat avg: 8.9
Worst Performing Features
Survey templates
Includes a selection of pre-made survey templates for different types of surveys.
Cat avg: 8.2
Custom logo/branding
Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.
Cat avg: 8.5
Changes to live survey
Users can make changes to live surveys after they are published.
Cat avg: 8.3
Opinion Stage Features from Reviews
Survey Format & Appearance
Features related to the type, look & feel of surveys.
9.3+18%
Survey templates
Includes a selection of pre-made survey templates for different types of surveys.
Category average: 8.2
Themes
Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.
Category average: 7.1
Custom logo/branding
Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.
Category average: 8.5
Survey Content
Features related to the content (media, question types, answer types, etc) of surveys.
9.5+13%
Changes to live survey
Users can make changes to live surveys after they are published.
Category average: 8.3
Multiple question types
Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
Category average: 8.7
Survey Reporting & Analytics
Features related to reporting & analytics for survey results.
10+19%
Response tracking
Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.
Category average: 8.7
Data export
Data collected within the tool can be exported to another program for additional reporting/analysis.
Category average: 8.9
Standard reports
Includes canned reports that allow users to generate and share accurate survey results.
Category average: 8.2
Survey Administration & Security
Features related to administration & security for survey tools and data.
10+11%
Compliance
Supports privacy compliance and confidentiality standards, such as HIPPA.
Category average: 9.1
Survey Distribution
Features related to the distribution of surveys.
9+8%
Respondent restrictions
Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.
Category average: 8.4
Opinion Stage Features from the Vendor
Survey Format & Appearance
Vendor-reviewedOnline surveys
Supports the creation of online surveys.
Survey templates
Includes a selection of pre-made survey templates for different types of surveys.
Survey library
Includes an organization tool, such as a library, that allows the user to save, store and re-use or update past surveys.
Themes
Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.
Custom logo/branding
Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.
Progression bar
Survey displays a progression bar so that respondents know where they are in the survey (how much completed vs. how much left).
Responsive design
Survey is optimized for a variety of screens and devices, including mobile.
Survey Content
Vendor-reviewedMultimedia content
Users can include audio, images and videos within surveys.
Drag-and-drop editor
Users can easily rearrange survey elements, such as question blocks, by dragging them into new positions.
Changes to live survey
Users can make changes to live surveys after they are published.
Multiple question types
Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
Translation/multi-lingual
Supports multiple languages.
Survey Logic
Vendor-reviewedSurvey logic flexibility
Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.
Response requirement/validation
Users can require that a respondent answer before moving on or submitting, and can specify the type of response (e.g. a phone number) that will be accepted.
Skip logic
Users can include rules that cause certain questions to be skipped based on a respondent’s demographic information, answer to a previous question, or response time, for example.
Question branching
Users can create branching question pathways, where a respondent’s answer at a given stage determines the next set of questions they will be asked.
Piping logic
Answers provided by respondents earlier in the survey can be piped into survey questions later on. For example, if Q1 asks for the respondent’s name, Q2 can ask “What did you have for breakfast, [Name]?”
Survey Reporting & Analytics
Vendor-reviewedResponse tracking
Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.
Data export
Data collected within the tool can be exported to another program for additional reporting/analysis.
Real-time results
Users can view results on dashboards in real-time as they come in, rather than needing to wait to run a report or take counts after the survey is closed.
Standard reports
Includes canned reports that allow users to generate and share accurate survey results.
Visualizations
Includes reporting or dashboard tools for visualizing survey data.
Survey Integrations
Vendor-reviewedSocial media integration
Supports social sharing, posting, registration via social profile credentials, and/or embedded social content.
Survey Automation
Vendor-reviewedNotifications and alerts
Respondent behavior (including survey completion, particular responses, or opt-outs) triggers notifications.
Follow-up emails
Users can set up automatic follow-up emails to survey respondents, for example a "Thank you" email or an email to share survey results.
Survey Distribution
Vendor-reviewedCustom survey URLs
Users can create vanity or short URLs for surveys.
Embeddable surveys
Users can embed surveys into their web pages.
Site intercept surveys
Users can set up a pop-up survey or pop-up invitation for website visitors to take a survey.
Anonymous responses
Option for responses to be collected anonymously or with limited respondent demographic information.
Unlimited questions per survey
There is no upper limit on how many questions users can include per survey.
Respondent restrictions
Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.
Survey Administration & Security
Vendor-reviewedMultiple users
Supports multiple users and/or user roles within a central account, license, or subscription.
Access controls
Administrators can limit users’ ability to access data and edit content.
Compliance
Supports privacy compliance and confidentiality standards, such as HIPPA.