TrustRadius: an HG Insights company

Opinion Stage

Score10 out of 10

2 Reviews and Ratings

What is Opinion Stage?

Opinion Stage powers marketers to create quizzes, surveys, and forms with the goal of driving higher engagement and get more responses. Its visual, one-question-at-a-time format, combined with smart logic and personalization, are designed to make every interaction feel like a genuine conversation.

Creating a Survey

  • Start from Scratch: the visual no-code builder makes it easy to dive right in.
  • Create with AI: Just add a topic and goal, and the AI will generate an item ready for launch.
  • Customizable Templates: Hundreds of templates built for every use case are available and can be customized to match any goals and brand.
  • Import Questions: Save time by importing existing questions and jump straight into designing.

Solutions for Every Goal
From engagement to insight, Opinion Stage offers tools to reach various goals.

  • Engagement: Boost interaction with fun, shareable items that keep audiences hooked.
  • Lead Generation: Capture qualified leads using interactive forms and personalized follow-ups.
  • Customer Feedback: Collect opinions to improve products or services.
  • Market Research: Find out what makes any audience tick, then use that data to shape smarter campaigns or content.
  • Product Recommendation: Guide users to the right product or service with relevant questions and personalized results.

Put a Brand Front & Center
With its customization options, every element can be made to reflect any brand’s unique identity.

  • Customize everything, from color themes, fonts, and buttons to match the brand style.
  • Apply custom CSS to fine-tune layouts and elements beyond the builder.
  • White label items by removing all Opinion Stage branding.
  • Add a logo.

Share Anywhere
A few clicks puts items in front of the right audience.

  • Embed on a website to keep visitors engaged without ever leaving the page.
  • Run it from a landing page on the Opinion Stage site if one does not exist.
  • Add it to emails to reach an audience directly through campaigns or newsletters.
  • Post it on social media to connect with followers on Facebook, LinkedIn, and X.

Integrations With Marketing Tools
Opinion Stage connects with the marketing stack, from automation to email and beyond.

  • Integrations with 1,000+ tools via native options like Mailchimp or Google Tag Manager, or through Zapier, webhooks, and API.
  • Can send data to a CRM, email platform, or spreadsheets for follow-ups and reporting.
  • Tracks conversions by adding Meta and Google pixels for better remarketing and performance insights.

Compliance & Security
Users’ data is protected to ensure items are private, secure, and usable by all.

  • GDPR compliant: Data is handled with care and in full alignment with European privacy standards.
  • CCPA compliant: User privacy meets California Consumer Privacy Act requirements.
  • Accessible: Everyone can engage with items, no matter how they browse, navigate, or interact.

Boasting 1.2+ million items created and 3.5+ billion questions answered, Opinion Stage aims to empower marketers to create interactive experiences that drive higher engagement and get more responses.

Categories & Use Cases

Media

an example of a branded Opinion Stage quiz.
the Opinion Stage visual builder.
an example of an Opinion Stage personality quiz.

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Top Performing Features

  • Themes

    Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

    Category average: 7.1

  • Multiple question types

    Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

    Category average: 8.7

  • Response tracking

    Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

    Category average: 8.7

Areas for Improvement

  • Custom logo/branding

    Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

    Category average: 8.5

  • Changes to live survey

    Users can make changes to live surveys after they are published.

    Category average: 8.3

  • Respondent restrictions

    Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.

    Category average: 8.4

One of The Best Quiz Softwares on The Market

Pros

  • Great customer service.
  • Great technology.
  • Great product.

Cons

  • Better communication when sending out your invoice.

Return on Investment

  • Helped us develop our honeymoon project so that we could keep moving forward.