What is Peel Insights?
Peel precomputes and automates data analysis for D2C brands so they can see deeper into their customer trends and get more specific in personalizing their customer journey. Peel centralizes customer purchasing data to better enable users to personalize the customer experience and drive sales.
The Audiences Dashboard is the main hub for building customer retention campaigns and creating personalization pathways for the customer experience. The dashboard can be used to find specific groups of customers with dozens of filters, send that Audience to email and SMS platforms or Facebook, engage them with targeted messaging, and track growth on the Audience dashboard.
The Audience Overlap visualization displays what customers Audiences have in common. Toggling on 2 or 3 Audiences to compare displays their common customers in the overlapping areas. Clicking on the overlap downloads a CSV of that common customer list. Then retention campaigns can be run, and content can be curated that makes sense for those overlapping groups of customers.
Peel boasts users among Shopify and Amazon brands including True Classic, Jones Road Beauty, Supergoop!, Once Upon a Farm, and Maude.
The Audiences Dashboard is the main hub for building customer retention campaigns and creating personalization pathways for the customer experience. The dashboard can be used to find specific groups of customers with dozens of filters, send that Audience to email and SMS platforms or Facebook, engage them with targeted messaging, and track growth on the Audience dashboard.
Audience Traits highlight some of the most important snapshots of information that brands want to see about their Audiences. What can be viewed includes:
- Top Product
- Top Discount Code
- Top City
- Top SKU
- Top Customer Tag
- Top Attributed Channel
- The UTM’s Source/Campaign that customers were acquired on
The Audience Overlap visualization displays what customers Audiences have in common. Toggling on 2 or 3 Audiences to compare displays their common customers in the overlapping areas. Clicking on the overlap downloads a CSV of that common customer list. Then retention campaigns can be run, and content can be curated that makes sense for those overlapping groups of customers.
Peel boasts users among Shopify and Amazon brands including True Classic, Jones Road Beauty, Supergoop!, Once Upon a Farm, and Maude.
Categories & Use Cases
Videos
Product Demos
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
FAQs
What is Peel Insights?
Peel precomputes and automates data analysis for D2C brands so they can see deeper into their customer trends and get more specific in personalizing their customer journey. Peel centralizes customer purchasing data to better enable users to personalize the customer experience and drive sales.
How much does Peel Insights cost?
Peel Insights starts at $499.