#1 most frequent
United States of America
58.7%904 installations of 1,540
What is Salesforce Data Cloud?
Salesforce Data Cloud (formerly Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.
Categories & Use Cases
Product Demos
Top Performing Features
Metadata management
Automated discovery of metadata with ability to synchronize and share metadata with other tools like Master Data Management
Category average: 7.9
Data model creation
Ability to create and maintain data models using a graphical tool to define relationships between data
Category average: 8.4
Testing and debugging
Tool to debug and tune for optimal performance
Category average: 7.1
Areas for Improvement
Complex transformations
Complex data transformations are data normalization, advanced data parsing, etc.
Category average: 7.2
Integration with MDM tools
Integration with master data management tools to ensure data consistency across the organization
Category average: 7.8
Connecto to Big Data and NoSQL
Ability to connect to non-traditional data sources like Hadoop and other big data technologies, and NoSQL databases
Category average: 7.8
Who Buys & Uses Salesforce Data Cloud
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.0%93 installations of 1,540
#3 most frequent
Canada
4.5%70 installations of 1,540
Easy to use and keep track of customer data!
Use Cases and Deployment Scope
I use Salesforce Data Cloud to keep track of customer information and everyone on my team uses it as well. As realtors, it makes it easy to have all of the customer's data in one location. For example, a customer could buy a house and then years down the line want to sell and buy a new house so it is nice to be able to look up the information in one place. It is also good for keeping track of our sales through the years because you can report and see how much you made each year, how many customers you have, etc.
Pros
- Easy to integrate with other software's. For example, I can gather customer data on another website or excel and import it easy onto Salesforce
- Easy to use and learn
- Easy to compare customer data and sales so easy to do reporting and updates instantly
Cons
- Very expensive
- Does not integrate with HubSpot (another CRM). We have tried many times and it does not seem to connect
- Sometimes the website will load very slow where other websites are much quicker
Return on Investment
- Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
- It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
- I like that you can even see customer info from other agents making it nice to compare and try and pass others
- Makes the customers journey smooth sailing because everything is in one place
Usability
Alternatives Considered
HubSpot CRM
Other Software Used
Salesforce CMS, Salesforce Marketing Cloud, Salesforce Sales Cloud, HubSpot CRM, HubSpot Marketing Hub, Adobe Real-Time Customer Data Platform
Unify your data in one place
Use Cases and Deployment Scope
we use Salesforce Data Cloud in a marketing way it helps us ingest data from different sources and turn it into different segments, which is a lot cleaner and ensure data cleanliness? It is a key part of marketing operations process for us and we have been using it for about five years and have been continuing with the same used case
Pros
- Ingest data from various sources
- Reporting an Analysis
Cons
- Sometimes it can be very fidgety and you need a team of salesforce developers in order to implement the solution
- Can be expensive, but so are other providers
Return on Investment
- it has allowed us to ensure data is all clean and marketable so we don’t waste any random spaces
Usability
Alternatives Considered
Iterable
Professional insights on Salesforce Genie - a realistic approach
Use Cases and Deployment Scope
Following customer trends is very important in our organization as it is a security and networking company. Salesforce Genie helps in achieving real time customer data, which is very useful. Also, the reporting and analytics helps in attracting more customers thus increased sales and reach.
Pros
- Analysing customer trends
- Detailing information to gain market
- Reporting and analytics
- Improved security
- Providing data analytical tools and less scope of error
Cons
- Better UI for naive users
- More comprehensive reports for end users
- Maintenance is high for now
Return on Investment
- Faster analytics gains market
- Reporting can be more comprehensive
- Impressive security
- Maintenance is slower
- Not suitable for startups
Usability
Alternatives Considered
Microsoft Power BI
Other Software Used
ServiceNow Enterprise Asset Management, BrowserStack, TestRail, Apache Kafka, PTC Windchill, Salesforce Marketing Cloud, Amazon Linux, AWS CloudHSM