SAP Marketing Cloud

We usually implement SAP Marketing Cloud in conjunction with SAP commerce in most of our projects, it is used to improve marketing campaigns and drive traffic to the e-commerce site implemented in SAP Commerce. We usually implement it as a separate project from the commerce project but they always go hand in hand.

The tool integrates seamlessly with SAP's customer experience suite, when you have an e-commerce platform from a different vendor it is less appropriate and more difficult to integrate although it is possible to do so.

We mainly use SAP Marketing Cloud (SMC) for sending emails to our contact list. SAP Marketing Cloud (SMC) is very slow and lacks current-generation features from my experience. It takes too much time to load and is not very user-friendly. There is not much customization, which prevents us from experimenting.

SAP is not suited for new generation Marketers. It is very slow and do not have any essential features for dynamic marketing. Many things are manual. It is not very user friendly in my opinion which makes it very hard for the beginners to know all the important things.