Simon Data

Simon Data is a Customer Data Platform (CDP) designed to improve marketing campaign performance through faster, more precise segmentation and personalization. The CDP is built on Snowflake, and boasts users among Tripadvisor, Equinox, JetBlue, ASOS, Venmo and others, who use Simon Data to connect with consumers.

The CDP focuses on use cases that include:

• Audience Management - Accelerates campaigns, enables rapid iteration, and enhances campaigns with hyper-personalization and real-time messages.
• Email Marketing - Automates processes to boost revenue per email, supports dynamic content, and provides access to campaign metrics & reporting. It produces reusable & configurable segments, recurring mailings, and trigger messages to get campaigns into market faster.
• Customer Identity - Unifies disaggregated customer data into a single profile view so users can expand audience reach by deterministically resolving unauthenticated users.
• Cross-Channel Orchestration - Coordinate journeys across any channel (email, SMS, push, ad channels, customer support, onsite personalization, etc.) to fully orchestrate and automate the customer journey across all tools and end channels.
• Predictive Models - Scores each customer’s likelihood to buy to influence a tailored customer journey.
• Testing & Experimentation - Build sdynamic segments based on browsing behavior, email engagement, historic LTV and purchase history.