Great for quantifying content performance from unowned channels
Pros
- Calculates average engagement rates for custom time-periods and displays this on a dashboard.
- Can access content from most platforms.
- Good balance of easy-to-use and access to raw data for custom work.
- Has all of the standard metrics for social media analysis.
Cons
- The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
- They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
- Sometimes the platform just stops working.
- Support sits in India so there's no way to get answers fast if you have a question or issue.
Return on Investment
- I haven't traced our use of this platform back to ROI specifically, but the data it provides is key to our strategic client work and clients are pleased with the level of detail and rigor we are able to provide.
Alternatives Considered
Simply Measured
Other Software Used
Brandwatch
