Use Cases and Deployment Scope
We have many different tools that facilitate communication with clients, each has its own place in our workflow. However, CloudApp tries to combine many of these tools - quite effectively - to have a centralized hub for our screen recordings and annotated screenshots. All these are nicely organized in a file system. Each project/client can have its own sub-folder (collection). This helps keep all the recordings and files arranged, which is especially useful if you work with many clients. The actual purpose of the recordings is to educate and help our clients. In a web design business, it's essential to help clients in how to use their new website and a screen recording (or a series of recordings) can be very helpful. To explain and answer small questions, the annotated screenshot features are great.
Other Software Used
Movavi Screen Recorder, screenflow