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Adobe Marketing Cloud vs. Google Campaign Manager 360

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Adobe Marketing Cloud

138 Reviews and Ratings

Google Campaign Manager 360

175 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Marketing Cloud

    Score9.4 out of 10
    		N/AAdobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…N/A

    Google Campaign Manager 360

    Score9 out of 10
    		N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A
    Pricing
    Adobe Marketing CloudGoogle Campaign Manager 360
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Marketing CloudGoogle Campaign Manager 360
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Marketing CloudGoogle Campaign Manager 360
    Considered Both Products
    Adobe
    Verified User
    Chose Adobe Marketing Cloud
    As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the …
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Marketing CloudGoogle Campaign Manager 360
    Ad Network Integration
    Comparison of Ad Network Integration features of Adobe Marketing Cloud and Google Campaign Manager 360
    Feature
    Adobe Marketing Cloud
    -
    Ratings
    Google Campaign Manager 360
    9.0
    29 Ratings
    Data Transfer00 Ratings9.024 Ratings
    DSP integration00 Ratings9.026 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Adobe Marketing Cloud and Google Campaign Manager 360
    Feature
    Adobe Marketing Cloud
    -
    Ratings
    Google Campaign Manager 360
    8.8
    33 Ratings
    Ad campaign creation00 Ratings8.033 Ratings
    Ad deployment00 Ratings10.033 Ratings
    Display advertising00 Ratings10.030 Ratings
    Ad display and retargeting segmentation00 Ratings9.031 Ratings
    Sequence targeting00 Ratings7.023 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Adobe Marketing Cloud and Google Campaign Manager 360
    Feature
    Adobe Marketing Cloud
    -
    Ratings
    Google Campaign Manager 360
    9.2
    33 Ratings
    Ad dashboards00 Ratings10.031 Ratings
    Ad performance reports00 Ratings9.033 Ratings
    Ad conversion tracking00 Ratings9.032 Ratings
    Ad attribution reporting00 Ratings9.031 Ratings
    Cross-channel ad management00 Ratings9.026 Ratings
    Ad forecasting and optimization00 Ratings9.025 Ratings
    User Ratings
    Adobe Marketing CloudGoogle Campaign Manager 360
    Likelihood to Recommend
    8.0
    (14 ratings)
    9.0
    (45 ratings)
    Likelihood to Renew
    6.5
    (2 ratings)
    8.0
    (13 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (2 ratings)