| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Act-On | Score8 out of 10 | Mid-Size Companies (51-1,000 employees) | Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights. | $900 per month |
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages. | — | ||||||||||||||
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| Act-On | Adobe Marketo Engage | |
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| Considered Both Products | Chose Act-On Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Many more, too^^^ The best after any free one. Once a company has a budget it's time for Act-On. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Even though Act-On isn’t the easiest platform to understand, it’s still easier than Marketo and has more features for marketing/sales than Constant Contact. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On We chose Act-On because it was by far the easiest to use and has a streamlined interface. It's the only one I looked at and wanted to jump in and start using. It's also a bargain compared to similar solutions. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On We were actually first leaning towards HubSpot, however they couldn't agree to our standard Code of Conduct (as a principle they never do) and since we have some strict purchasing routines that includes the supplier signing our CoC we were unable to go through with the deal. In … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Act-On prevailed over these because of a few reasons: ease of use and implementation, cost, features, and fit for a medium business. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Act-on is much easier to use than the other systems. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On HubSpot was the only one that had an out of the box integration with Dynamics CRM and the integration works seamlessly. Act-On was one of the most inexpensive ones. Money well spent! Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Price, ease of use and customer service put Act-On ahead of Marketo for our business. The interface was easier, the implementation was quicker and the results were easier to track. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Act-On gives me everything I need to be a powerful marketer. I've evaluated Marketo and Eloqua (after having Act-On and told the price doesn't matter) and I could not find a reason to switch. They did not provide me any evidence that they could increase my productivity or help … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On I choose Act-On because of the price, simplicity and customer service reputation. After sitting through a few demos, I also felt Act-On had more to offer a small company like ours. Their niche is small to mid-size businesses, which made me feel like they understood our needs … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Act-On Easier to use and less expensive. Chose Act-On Act-On was much more cost effective than Eloqua or Marketo for our organization. | Chose Adobe Marketo Engage Incentivized Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Marketo Engage Marketo, in my opinion, is better than the others when working for a B2B or tech company. I felt like it gave us more control over how we distributed messaging to our customers and prospects that helped them easily understand complex tech and software products. Alternatives … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Marketo Engage After using multiple different systems for various applications: I find Marketo to be the best supported and the easiest to use for Enterprise multi-regional efforts. HubSpot works great for SMB / users new to digital marketing. Its ability to grow with an organization into … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage I made this decision over 6 years ago when I purchased Adobe Marketo Engage as one of the first 100 customers. I then became a Marketo employee after using the solution for a year. I have now used the tool for two years since joining Apttus. Chose Adobe Marketo Engage I like how this tool gives our marketing and sales teams the ability to create more coordinated journeys with tools like Sales Connect, which run marketing data right into our CRM and other advanced lead generation, lead scoring and Account management tools. I like the AI driven … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Selection depends on the client. I think out of all the tools, Marketo does the best job when it comes to workflows, but I don't like the email builder or their lack of reporting. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Marketo was a perfect choice at the time - we were new to marketing automation and this allowed us to create a presence for ourselves and measure our progress. We only switched to Eloqua once we had grown beyond Marketo‘s capabilities and needed a more robust platform. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Marketo Engage At the end of the day, they all do the same thing. It's about how you utilize the features offered in the software and how they fit your business needs. Marketo is great for B2B marketing as it really understands the need to move customers from the beginning stages of buying … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Marketo Engage Marketo's ability to have multiple brands/business units within a company in a single instance with the respective governance from users-roles and permissions, independent databases, independent content but with the facility of creating templates from headquarters to be shared … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Incentivized Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Marketo was the only product that had the flexibility we need for our structure. Some of the other products did certain aspects well but not as well as Marketo. It had everything we were looking for in one tool. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Marketo stands out above and beyond the platforms I've used. I haven't used anything like Oracle or Salesforce Marketing Cloud, however. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage #1, Marketo is ahead of the game and makes ease of use and workflows faster. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Marketo is a much more robust tool when it comes to tracking engagements of a prospect, connecting with other platforms as well as an overall better user experience than the others. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Marketo Engage We evaluated numerous tools and ultimately decided on Marketo because of the scope of our marketing efforts. We wanted something fairly simple to use and for specific situations. We also needed something that could be easily integrated and Marketo's open API was a plus. … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Marketo Engage I've used smaller alternatives, like Constant Contact and Act-On, and evaluated larger competitors like Pardot. Marketo worked both at my current and former company because it was always malleable enough to meet every requirement, and because the ecosystem was strong enough … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Marketo Engage Evaluated Pardot, ActOn, Eloqua and Hubspot. Marketo was the only one that offered a deep dive into real tracking and analytics we were looking for. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Marketo is more user-friendly than Act-On, and it's more robust for an enterprise-level company than Hubspot. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage - Marketo has more attractive pricing for smaller database size (it appears the break-even point between the offerings is usually around 500,000 active leads/contacts). - Marketo's UI is a bit easier to user for people unfamiliar with marketing automation. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
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| Lived up to sales and marketing promises | ||
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| Implementation went as expected | ||
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| Act-On | Adobe Marketo Engage | |
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| Likelihood to Recommend | 8.2 | 6.9 |
| Likelihood to Renew | 8.9 | 9.0 |
| Usability | 8.2 | 8.0 |
| Availability | 9.1 | 9.0 |
| Performance | 8.2 | 9.0 |
| Support Rating | 7.3 | 8.6 |
| In-Person Training | 8.7 | 10.0 |
| Online Training | 9.3 | 6.7 |
| Implementation Rating | 8.6 | 10.0 |
| Configurability | 9.1 | 6.0 |
| Contract Terms and Pricing Model | - | 7.9 |
| Ease of integration | 6.4 | 1.1 |
| Product Scalability | 9.1 | 7.0 |
| Professional Services | - | 9.4 |
| Vendor post-sale | 8.2 | 8.2 |
| Vendor pre-sale | 9.1 | 8.2 |
