Adobe Marketo Engage vs. Ion, by Rock Content

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketo Engage	Score8.1 out of 10	N/A	Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.	N/A
Ion, by Rock Content	Score8 out of 10	Enterprise companies (1,001+ employees)	Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…	N/A

ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Community Pulse
Key User Insights
	Adobe Marketo Engage	Ion, by Rock Content
Considered Both Products	Adobe Aslihan Ayan Harvell, Marketo Certified Expert Marketing Technology Consultant in Marketing at Demand Spring (Marketing and Advertising, 1-10 employees) Chose Adobe Marketo Engage We have looked into ExactTarget and Eloqua. Both solution currently lack the customer support and have functionality gaps. Eloqua does not provide ease of use to marketers. Incentivized Helpful? Amy Corrigan Marketing CRM Coordinator in Marketing at KVH Industries, Inc. (Telecommunications, 501-1000 employees) Chose Adobe Marketo Engage We are currently reviewing if we should stay with Marketo and move to Pardot. There is a huge risk factor to lose our anonymous leads/data by moving over to Pardot. Incentivized Helpful?	Rock Content Aubyn Scolnick Product Marketing Manager in Marketing at Signal ™ (Marketing and Advertising, 51-200 employees) Chose Ion, by Rock Content I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training … Incentivized Helpful? James Dilgul Digital Marketing, Global Lead in Finance and Accounting at BCA Research (Financial Services, 51-200 employees) Chose Ion, by Rock Content There are obviously other platforms out there that do more or less in different capacities. Platforms like Marketo are more user-friendly in places and have more marketing automation functionality, but fewer features and functionality for landing page creation. Whereas … Incentivized Helpful? Verified User Chose Ion, by Rock Content The ion interactive just offers so many more options for customization. You can make the pages you create truly beautiful. Act-On has worked well for simple, straightforward pages and emails, but it ultimately just cannot accomplish the same results as ion without the use of an … Incentivized Helpful? Jesse Bond Motion Graphics Specialist in Marketing at Premier, Inc (Hospital & Health Care, 1001-5000 employees) Chose Ion, by Rock Content Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we … Incentivized Helpful? Verified User Chose Ion, by Rock Content There are endless ways to make your content interactive and personalized in Ion Interactive. My organization switched from another content creation tool to Ion and although the learning curve is quite high, we've all been enjoying the experience and execution on Ion more than … Incentivized Helpful? Verified User Chose Ion, by Rock Content ion is way more robust than Unbounce. We primarily went with ion for the functionality and interactive experience. Incentivized Helpful? Ed Grieser Conversion Optimization Manager in Marketing at Level Interactive (Marketing and Advertising, 51-200 employees) Chose Ion, by Rock Content Other platforms don't have the ability to customize as much as ion. We need to be able to add widgets/plugins or be able to get into the framework to be able to create a completely custom experience. Incentivized Helpful? Leah Jakaitis Senior Data Analyst at Level Interactive (Marketing and Advertising, 51-200 employees) Chose Ion, by Rock Content I was not involved in the decision to adopt ion at my current agency. However, clients occasionally use other landing page tools and we have overall found ion to be the best choice in its class: its reporting, design capabilities, ease of deployment, and integration suite makes … Incentivized Helpful? Verified User Chose Ion, by Rock Content ion is so much easier to use compared to HubSpot, no comparison! Incentivized Helpful? Samantha Cossum Campaign Manager in Marketing at GE Digital (Computer Software, 10,001+ employees) Chose Ion, by Rock Content ion just seemed to offer greater functionality and ease of use than some of the other products we were looking at. I do find it hard to compare because there aren't many that occupy this specific space. Some of the other products we were looking at we are still considering … Incentivized Helpful? Verified User Chose Ion, by Rock Content No other products like Ion Interactive. Incentivized Helpful? Verified User Chose Ion, by Rock Content Neither of the above are landing page tools, but they are all resources that we are using currently. We have dramatically increased the number of our email campaigns and it became difficult with our billing setup to continue using Bronto and ion for email/landing page … Incentivized Helpful? Matthew Lloyd Paid Social Manager in Marketing at Pluralsight (E-Learning, 201-500 employees) Chose Ion, by Rock Content Ion Interactive appears to be a more robust platform than the others we viewed and we love the sync with Marketo and Salesforce. Also, the interface appears to be intuitive and, once you've got it down, fairly easy to use and to build out professional looking interactive … Incentivized Helpful? Verified User Chose Ion, by Rock Content Styled Marketo landing pages need to be outsourced to a designer and HTML writer, ion interactive has allowed us to create pages that mirror the look and feel of our website while giving us the flexibility to optimize. Incentivized Helpful? Nancy Martineau Art Director/Webmaster in Marketing at KVH Industries, Inc. (Telecommunications, 501-1000 employees) Chose Ion, by Rock Content We have only used Marketo which is awful so this has been our savior! Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Marketo Engage

Ion, by Rock Content

Comparison of Email & Online Marketing features of Adobe Marketo Engage and Ion, by Rock Content
Feature	Adobe Marketo Engage 7.8 993 Ratings	Ion, by Rock Content - Ratings
WYSIWYG email editor	8.2902 Ratings	00 Ratings
Dynamic content	6.8878 Ratings	00 Ratings
Ability to test dynamic content	6.8857 Ratings	00 Ratings
Landing pages	7.8920 Ratings	00 Ratings
A/B testing	8.3905 Ratings	00 Ratings
Mobile optimization	7.9877 Ratings	00 Ratings
Email deliverability reporting	6.3961 Ratings	00 Ratings
List management	8.8958 Ratings	00 Ratings
Triggered drip sequences	9.2868 Ratings	00 Ratings

Comparison of Lead Management features of Adobe Marketo Engage and Ion, by Rock Content
Feature	Adobe Marketo Engage 7.8 961 Ratings	Ion, by Rock Content - Ratings
Lead nurturing automation	8.4936 Ratings	00 Ratings
Lead scoring and grading	8.7911 Ratings	00 Ratings
Data quality management	6.6909 Ratings	00 Ratings
Automated sales alerts and tasks	7.4863 Ratings	00 Ratings

Comparison of Campaign Management features of Adobe Marketo Engage and Ion, by Rock Content
Feature	Adobe Marketo Engage 7.8 889 Ratings	Ion, by Rock Content - Ratings
Calendaring	7.1719 Ratings	00 Ratings
Event/webinar marketing	8.4850 Ratings	00 Ratings

Comparison of Social Media Marketing features of Adobe Marketo Engage and Ion, by Rock Content
Feature	Adobe Marketo Engage 7.5 556 Ratings	Ion, by Rock Content - Ratings
Social sharing and campaigns	7.8547 Ratings	00 Ratings
Social profile integration	7.2375 Ratings	00 Ratings

Comparison of Reporting & Analytics features of Adobe Marketo Engage and Ion, by Rock Content
Feature	Adobe Marketo Engage 8.0 962 Ratings	Ion, by Rock Content - Ratings
Dashboards	8.3904 Ratings	00 Ratings
Standard reports	7.9942 Ratings	00 Ratings
Custom reports	7.8897 Ratings	00 Ratings

Comparison of Platform & Infrastructure features of Adobe Marketo Engage and Ion, by Rock Content
Feature	Adobe Marketo Engage 7.9 953 Ratings	Ion, by Rock Content - Ratings
API	8.0821 Ratings	00 Ratings
Role-based workflow & approvals	7.8698 Ratings	00 Ratings
Customizability	7.9844 Ratings	00 Ratings
Integration with Salesforce.com	9.3822 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	7.3283 Ratings	00 Ratings
Integration with SugarCRM	7.2185 Ratings	00 Ratings

Comparison of Content Creation features of Adobe Marketo Engage and Ion, by Rock Content
Feature	Adobe Marketo Engage - Ratings	Ion, by Rock Content 7.5 105 Ratings
Ideation	00 Ratings	10.099 Ratings
Content collaboration	00 Ratings	5.094 Ratings

Comparison of Content Publishing features of Adobe Marketo Engage and Ion, by Rock Content
Feature	Adobe Marketo Engage - Ratings	Ion, by Rock Content 8.7 120 Ratings
Content hub	00 Ratings	10.0104 Ratings
Forms / Gated content	00 Ratings	10.0107 Ratings
Embedded CTAs	00 Ratings	10.0108 Ratings
Content distribution	00 Ratings	8.093 Ratings
Content promotion	00 Ratings	8.086 Ratings
Content automation	00 Ratings	6.090 Ratings

Comparison of Content Reporting & Analytics features of Adobe Marketo Engage and Ion, by Rock Content
Feature	Adobe Marketo Engage - Ratings	Ion, by Rock Content 8.5 118 Ratings
Audience profiling and targeting	00 Ratings	6.091 Ratings
Closed-loop tracking and reporting	00 Ratings	8.095 Ratings
Content performance analytics	00 Ratings	10.0116 Ratings
Campaign optimization dashboard	00 Ratings	10.0107 Ratings

User Ratings
	Adobe Marketo Engage	Ion, by Rock Content
Likelihood to Recommend	6.9 (1145 ratings)	10.0 (135 ratings)
Likelihood to Renew	9.0 (146 ratings)	7.0 (22 ratings)
Usability	8.0 (98 ratings)	7.4 (17 ratings)
Availability	9.0 (25 ratings)	10.0 (1 ratings)
Performance	9.0 (30 ratings)	9.0 (1 ratings)
Support Rating	8.6 (89 ratings)	10.0 (18 ratings)
In-Person Training	10.0 (12 ratings)	- (0 ratings)
Online Training	6.7 (29 ratings)	8.0 (1 ratings)
Implementation Rating	10.0 (37 ratings)	10.0 (6 ratings)
Configurability	6.0 (6 ratings)	- (0 ratings)
Contract Terms and Pricing Model	7.9 (4 ratings)	- (0 ratings)
Ease of integration	1.1 (9 ratings)	- (0 ratings)
Product Scalability	7.0 (10 ratings)	10.0 (2 ratings)
Professional Services	9.4 (3 ratings)	- (0 ratings)
Vendor post-sale	8.2 (7 ratings)	- (0 ratings)
Vendor pre-sale	8.2 (6 ratings)	- (0 ratings)

Adobe Marketo Engage vs. Ion, by Rock Content

Adobe Marketo Engage

Ion, by Rock Content

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