| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
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| Considered Both Products | Chose Adobe Marketo Engage During my professional experience, I had the opportunity to use Adobe Marketo Engage alongside other solutions like HubSpot and Salesforce Marketing Cloud. While these tools offer advanced capabilities, especially in terms of integration and automation, Marketo Engage stands … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Adobe Marketo Engage is best in class Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Adobe Marketo Engage Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Marketo Engage is far more advanced and offers a wider range of capability and customization. It is not just an out of the box tool. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Salesforce Marketing Cloud Salesforce Marketing Cloud is intuitive and does what it needs to do. The functions are easy to find, and the automation options work smoothly. You find an intuitive workspace in both HubSpot and Marketo Engage, and the options in these programs look similar to Salesforce Sales … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Salesforce Marketing Cloud Pardot is user friendly and easy to learn and work on. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Salesforce Marketing Cloud Pardot was less expensive than HubSpot or Marketo. Compared to Act-On, it was similar in price but had more features and the integration with Salesforce was better and natively supported. Compared to SharpSpring, it doesn't have the same strong features, but the integration … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Salesforce Marketing Cloud I found Marketo to have stronger, more granular functionality around automation. However, Pardot is MUCH easier to use, and thus more manageable for one or two people. You don't need to have a developer on your team to be able to put out some great looking content. Pardot is … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Salesforce Marketing Cloud Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Salesforce Marketing Cloud I've used both Infusionsoft and Marketo in previous roles to aid in marketing automation. Infusionsoft is much more small business and is great for that market. Marketo, although appropriate for a variety of company sizes, is less user friendly and requires more developed … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Salesforce Marketing Cloud I used Marketo and hated it. It was difficult to use, required too many steps to execute a program, and the customer service was terrible. I actually don't know why anyone would use it when options like Pardot and Hubspot are available. Pardot is exactly the opposite - easy to … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Salesforce Marketing Cloud HubSpot: Pardot wins (by a huger margin) on both product and customer service. Eloqua/Marketo/Silverpop - have used all three of these. They are solid solutions but integration with Salesforce is not as tight or reliable. In addition I found clients have a longer time to … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Salesforce Marketing Cloud Pardot's ease of use was hands down one of our deciding factors along with price and integration with Salesforce, GoToWebinar, and GoodData. Chose Salesforce Marketing Cloud We chose Pardot because it was priced in the middle of the other marketing automation softwares we tested and demonstrated. We thought that they all had the same capabilities and most of the same functions. We also thought that Pardot looked easier to navigate. Some of the … Chose Salesforce Marketing Cloud We have only ever used Pardot. I was not in charge of purchasing Pardot but I believe our company also looked into Marketo. Chose Salesforce Marketing Cloud Unfortunately, I joined my company once the software was purchased. I would have gone with Marketo or Eloqua instead. |
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| Lived up to sales and marketing promises | ||
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| Adobe Marketo Engage | Salesforce Marketing Cloud | |
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| Likelihood to Recommend | 6.9 | 8.1 |
| Likelihood to Renew | 9.0 | 8.1 |
| Usability | 8.0 | 4.1 |
| Availability | 9.0 | 10.0 |
| Performance | 9.0 | 9.6 |
| Support Rating | 8.6 | 7.0 |
| In-Person Training | 10.0 | 5.0 |
| Online Training | 6.7 | 8.1 |
| Implementation Rating | 10.0 | 3.0 |
| Configurability | 6.0 | - |
| Contract Terms and Pricing Model | 7.9 | 5.0 |
| Ease of integration | 1.1 | 7.0 |
| Product Scalability | 7.0 | 7.6 |
| Professional Services | 9.4 | - |
| Vendor post-sale | 8.2 | 8.0 |
| Vendor pre-sale | 8.2 | 7.0 |
