HubSpot CRM vs. Pipedrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pipedrive
Score 8.5 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Pricing
HubSpot CRMPipedrive
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Offerings
Pricing Offerings
HubSpot CRMPipedrive
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
HubSpot CRMPipedrive
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
We use Apollo.io, but that's just for some sales automation. Mostly, HubSpot CRM has everything that a not-so-power user of a particular stream would ask for. You cannot go wrong with HubSpot CRM, and a very easy decision unless somebody has very specific requirements. As a …
Chose HubSpot CRM
I have worked for companies that used Pipedrive and Zoho CRM Plus, but despite their differences in features, I find these tools to be the same. Zoho CRM Plus is excellent software to keep clients' information in the same location, but it is too costly if you ask me. Pipedrive …
Chose HubSpot CRM
We liked the automated marketing that is available in HubSpot CRM compared to other products. It's also very easy to create reporting and view pipelines for different teams.
Chose HubSpot CRM
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams …
Chose HubSpot CRM
I used Salesforce in a previous company. It was way more complex, especially because we would receive bugs and error messages that would prevent us from fixing the issue when it was urgent, as it would cause a contract not to be sent, for example. We had a customized version …
Chose HubSpot CRM
HubSpot CRM has closed the gap and stacks up to staple CRM's like Sales Force. They've made themselves more appealing by lowering the entry-cost to get started.
Chose HubSpot CRM
HubSpot CRM definitely has the most features and is built for enterprise clients. We have been testing some other CRMs. They often have limited functionality but for a cheaper price ex. Attio.
Chose HubSpot CRM
We integrated salesfoce and HubSpot CRM. HubSpot CRM is great for marketing but we believed salesforce had a better workflow and CRM capabilities.
Chose HubSpot CRM
Better in almost every way for a small business - more straightforward, more functionality out of the box, really easy to understand, and get support too.
Chose HubSpot CRM
HubSpot is easier to navigate, work in, and export data compared to these other software. Its integration with Zapier, Slack, and Chargebee has revolutionized the relationship between our sales and CS teams, making information extremely easy to find. These other platforms I …
Chose HubSpot CRM
I think SFDC does some things better than HS but overall comparable. ChurnZero literally serves a different purpose, but I will say that Company/ Contact management and reporting are much easier in CZ.
Chose HubSpot CRM
I prefer use of Monday overall and we have since transitioned to Monday for many of our teams. I think Monday has a more intuitive interface and better customization. Training is inferior to HubSpot, but customer support is superior. Monday, frankly looks cooler.
Chose HubSpot CRM
HubSpot CRM has its own strengths and is well suited for companies in the Series A/Series B range. I have used other tools which are highly customizable but when the use-cases are particularly unique and custom.
Chose HubSpot CRM
We felt that HubSpot CRM served us better when we were still a start up, and tailors also very well to scale ups. We felt Monday was a tool more for start ups that wanted a CRM and project management tool at the same time, which wasn't what we were looking for. Salesforce CRM …
Chose HubSpot CRM
We selected HubSpot CRM because it was so many tools in one and felt like the right sized platform for my agency (we are small, just a few folks). The academy and self serve option made onboarding feel easier than I thought. The other tools are mainly email providers, we …
Chose HubSpot CRM
HubSpot CRM works 'by itself', if you add different components to the suite, like Marketing, for example, you won't lose data or need to check the quality of syncs, APIs or webhooks. It's all native, all in one.
Chose HubSpot CRM
We use/used Active Campaign in one of our companies and in our current company we are using High Level. The main reason we use a combination of the two is due to the budget constraints. High Level is far more affordable, provides many if not all of the same features as …
Chose HubSpot CRM
Salesforce is the leading legacy (and modern) provider for a reason, but it should be clearly mentioned that is so admin-heavy that it is sometimes just very burdensome to work with them. Basically, you need an entire team of employees work full-time with Salesforce just to …
Chose HubSpot CRM
We currently mostly use Robly for newsletters and email campaigns. It's a bit simpler and straightforward in design, results, and reporting.
Chose HubSpot CRM
In our company, we previously used various CRMs that often had shortcomings and failed us at critical moments. Since adopting HubSpot CRM, we've noticed significant improvements, as it allows us to segment our databases, properly qualify leads, and generate reports and insights …
Chose HubSpot CRM
HubSpot CRM allows you to create much more complex and sophisticated workflows than most competitors that I have used. At the same time, it does the basics very well if all you want to do is create a list of contacts, send them emails, and measure your email deliverability and …
Chose HubSpot CRM
HubSpot CRM is just a very attractive well organized platform that is constantly evolving and had it not been for the cost and contract terms it would be a top recommendation.
Chose HubSpot CRM
Salesforce got overly complicated and expensive. Some basic needs like sequencing were an added expense (although this was a number of years ago)
Chose HubSpot CRM
Microsoft Dynamics is not very flexible in connecting with other apps or with other ideas and processes. Salesforce is definitely too costly and also the customer service is not working well. HubSpot is doing much better on that, and overall, it's the solution that has from our …
Pipedrive
Chose Pipedrive
Salesforce is more complex, visually Pipedrive is easier to look at at a glance to see where your opportunities fall in the stages in your funnel; whereas salesforce is not as visually appealing. Pipedrive is better for smaller businesses and more price effective than some of …
Chose Pipedrive
Hubspot is more complex with more functionality, Pipedrive is easier and more straightforward to use.
Chose Pipedrive
Much easier setup and use on basic level.
Chose Pipedrive
The reporting tools with Pipedrive are immensely more advanced and customizable than Clio Grow. We are able to adjust and tweak the reports to make sense for our firm specifically whereas with Clio Grow, you were sort of stuck with the default reports. Pipedrive beats Clio Grow …
Chose Pipedrive
Asana is much better for task management and to-do lists. Also, it has a great calendar feature.
Chose Pipedrive
Overall compared to SFDC and other CRM tools Pipedrive stacks up very well when it comes to ease of use and usability. It needs a bit better more robust reporting compared to some of the other tools. But for the cost and value provides I'd rank Pipedrive very highly in …
Chose Pipedrive
Pipedrive has a simpler interface and focuses on sales initiatives rather than digital marketing efforts which is something that our sales team needs. Pipedrive offers a good level of flexibility when it comes to customizations and they are always open to adding new features.
Chose Pipedrive
Pipedrive has an excellent UI, email tracking features, and the ability to display contact information and notes about each individual. It allows us to integrate other systems with a high degree of automation, which is crucial to our workflow. Easy to pick up and use, with …
Chose Pipedrive
We switched from Microsoft Dynamics to Pipedrive because Pipedrive was more cost effective and gave us more control over the custom fields we could make that applied directly to our company. It also was a much easier software to navigate and the sales team was using it a lot …
Chose Pipedrive
Pipedrive's integrations are so much better. Pipedrive has a much better user interface, the email tracking functionality is very handy, Pipedrive has a better interface in displaying people's contact details and our notes on them, and most importantly, Pipedrive allows us to …
Chose Pipedrive
It is easier to use and more specific. I think HubSpot has a lot and can be overwhelming or confusing at the start. It is cheaper, and the automation is easier to configure. I think it is a better option to start with Pipedrive software. Try it and check for yourself.
Chose Pipedrive
Pipedrive is less complex and far more affordable. It is missing some of the marketing tools (email marketing, adspend tracking, etc.) But for a small team this tool is far superior. It cuts out the fluff and focuses on helping you manage a pipeline. And the cost is a million …
Chose Pipedrive
Better integrations, dashboards, reporting, and tasks
Chose Pipedrive
The difference between this CMR software and similar ones is that Pipedrive is much more complete in terms of features that can be exercised in different job roles such as consulting, human resources management and marketing.
Chose Pipedrive
Pipeline Deals - prior to Pipedrive we tested Pipeline Deals. these two products are similar as in they are made for small/mid-sized businesses. We felt that Pipedrive was more intuitive and easier for our companies needs. The deal tracking was a real decision-maker for us. …
Chose Pipedrive
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back …
Chose Pipedrive
Pipedrive is much more intuitive, fast, easy to understand and to keep tracking, BUT, it's not as customizable, as good for marketing automation, it doesn't use AI. Salesforce was the most customizable CRM I ever used, that was amazing, we could adapt to every business, but the …
Chose Pipedrive
I have not used products similar to Pipedrive.
Chose Pipedrive
Pipedrive stands ahead of SugarCRM in its ease of use, its simplicity and zero overhead information that is not needed in order to manage your leads. Pipedrive is our preferred tool since it has everything you would really need is a pretty simple, clean, and easy to use and …
Chose Pipedrive
Pipedrive was being used by a sister company and recommended. Not sure how a one on one trial would go. I like Outlook for email and Pipedrive is weak when synching with Outlook
Chose Pipedrive
Pipedrive is extremely lightweight, but extremely powerful as you get deeper into it. My 61 year old father will use it, when he won't even use email on desktop. Pipedrive is inexpensive and easy to adopt. It's also easy to adapt, adding custom fields, deal stages, and other …
Chose Pipedrive
Pipedrive is extremely simple with the pipeline management, but more time-consuming than necessary for even simpler tasks like browsing through contacts or organizations, and especially making changes to those contacts or organizations. If they were able to make it so that you …
Chose Pipedrive
Pipedrive is nowhere near as capable as Salesforce, but it's also much easier to manage. I think of Pipedrive as a simple version CRM that is good for managing inbound lead's interests in an organized way. When you have a larger sales structure with different components and …
Chose Pipedrive
Pipedrive was the best option for our company because the price is right for a small company! Before Pipedrive, we were just tracking sales in excel spreadsheets, and Pipedrive I believe is the next best step if you want to graduate from spreadsheets, but not take your company …
Features
HubSpot CRMPipedrive
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.5
Ratings
3% below category average
Pipedrive
6.7
Ratings
14% below category average
Customer data management / contact management8.70 Ratings7.60 Ratings
Workflow management6.60 Ratings5.70 Ratings
Territory management4.90 Ratings6.00 Ratings
Opportunity management7.60 Ratings8.30 Ratings
Integration with email client (e.g., Outlook or Gmail)7.80 Ratings7.90 Ratings
Contract management7.90 Ratings5.00 Ratings
Quote & order management7.60 Ratings5.00 Ratings
Interaction tracking8.60 Ratings8.00 Ratings
Channel / partner relationship management8.20 Ratings6.70 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.8
Ratings
3% above category average
Pipedrive
2.9
Ratings
89% below category average
Case management8.50 Ratings4.70 Ratings
Call center management6.20 Ratings1.10 Ratings
Help desk management8.70 Ratings3.10 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
7.4
Ratings
2% below category average
Pipedrive
6.1
Ratings
22% below category average
Lead management7.90 Ratings5.70 Ratings
Email marketing7.00 Ratings6.50 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.0
Ratings
5% above category average
Pipedrive
6.0
Ratings
24% below category average
Task management9.20 Ratings7.70 Ratings
Billing and invoicing management7.60 Ratings4.10 Ratings
Reporting7.30 Ratings6.20 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.2
Ratings
5% below category average
Pipedrive
6.9
Ratings
9% below category average
Forecasting7.10 Ratings6.40 Ratings
Pipeline visualization7.10 Ratings8.10 Ratings
Customizable reports7.30 Ratings6.20 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
6.8
Ratings
10% below category average
Pipedrive
4.8
Ratings
44% below category average
Custom fields7.90 Ratings5.50 Ratings
Custom objects5.40 Ratings6.10 Ratings
Scripting environment6.30 Ratings1.00 Ratings
API for custom integration7.60 Ratings6.70 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.0
Ratings
4% below category average
Pipedrive
5.9
Ratings
34% below category average
Single sign-on capability8.10 Ratings6.10 Ratings
Role-based user permissions7.80 Ratings5.70 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
5.7
Ratings
25% below category average
Pipedrive
1.1
Ratings
148% below category average
Social data5.60 Ratings1.10 Ratings
Social engagement5.90 Ratings1.10 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.1
Ratings
10% above category average
Pipedrive
3.6
Ratings
68% below category average
Marketing automation6.90 Ratings3.60 Ratings
Compensation management9.30 Ratings3.50 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.3
Ratings
12% above category average
Pipedrive
7.5
Ratings
2% above category average
Mobile access8.30 Ratings7.50 Ratings
Best Alternatives
HubSpot CRMPipedrive
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMPipedrive
Likelihood to Recommend
7.6
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
9.3
(0 ratings)
8.0
(0 ratings)
Usability
7.2
(0 ratings)
9.6
(0 ratings)
Availability
-
(0 ratings)
8.2
(0 ratings)
Support Rating
7.1
(0 ratings)
8.5
(0 ratings)
Implementation Rating
8.1
(0 ratings)
8.2
(0 ratings)
User Testimonials
HubSpot CRMPipedrive
Likelihood to Recommend
Most of our clients are either government institutions or Education sector clients, such as universities, colleges, Coaching Institutes, and Competitive boards. We store their data in a single place. That means we can keep our one client's data in one place without any confusion. Our data is always clear and understandable while it is in HubSpot CRM.
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Pipedrive's lead management features are top-notch, particularly the ability to automate email correspondence and receive alerts when necessary. It has an excellent pipeline, opportunity management, and sales automation without coding: —Exceptional cost-effectiveness. —User-friendliness. —Usability. —Top-notch search filter. However, its speed could be increased because adding new actions requires numerous taps and swipes.
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Pros
  • The ability to create marketing campaigns and have control over when to stop and when to send the next according to your cadence design is excellent. However the ability to see the performance and the history for each prospect is so simple and so accessible - I kicked myself for not getting it sooner.
  • Having one place to create companies and contacts as well as score leads and track all contract products means we don't have to miss any renewals.
  • The Deal tracker gives us the ability to track multiple pipelines as well as team and individual metrics like average sale, percentage of goal, contribution to team effort which when mixed with an activity tracker means the team stays lean and mean to crush all goals.
  • The real time chat feature means prospects can navigate to our landing page for info about us, levels of product availability, pricing and begin a quick chat with members of the sales and support team.
  • Intel features along with lead scoring, SEO integration, podcasts and white papers all combine to be the most comprehensive CRM you could need.
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  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
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Cons
  • At times, it feels like there are too many options, which can be overwhelming when trying to grasp all that it has to offer fully.
  • The reporting features are lacking. It can be challenging to pull and export reports to share with users who are not on Hubspot.
  • It appears to have more issues with Windows; it consistently logs out and requires re-login to the CRM and the HubSpot Outlook add-on.
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  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
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Likelihood to Renew
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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Unless I find something better...
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Usability
Once you are set up with HubSpot CRM, it becomes difficult to use any other tool, as it integrates you into the workflow and makes it a habit to log in to HubSpot to identify tasks for the day. The overall ease of use is also a brilliant factor in using HubSpot. They push you towards deal closure and revenue generation.
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There is a learning curve that caused a slow adoption but overall the UI looks great and the support is helpful when there is an issue that you need to be addressed. The marketplace integrations (developed by Pipedrive) could definitely use some work as they're not as seamless as we'd hoped for!
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Support Rating
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
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Implementation Rating
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Experiment is the only way to start
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Alternatives Considered
Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
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The reporting tools with Pipedrive are immensely more advanced and customizable than Clio Grow. We are able to adjust and tweak the reports to make sense for our firm specifically whereas with Clio Grow, you were sort of stuck with the default reports. Pipedrive beats Clio Grow hands down.
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Return on Investment
  • Gave a ton of visibility into user and sales funnel.
  • Able to get back to new signups or inbound leads much faster, sometimes within minutes. We have a Slack integration that's super helpful.
  • Saved hours each week that were earlier spent digging through emails or spreadsheets for context; meetings are a lot shorter because it is super easy to go through the created reports.
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  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
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ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Pipedrive Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of