Klaviyo vs. Intuit Mailchimp

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Klaviyo	Score8.6 out of 10	N/A	Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…	$20 per month
Intuit Mailchimp	Score8.1 out of 10	N/A	Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.	$0 per month

Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing

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Community Pulse
Key User Insights
	Klaviyo	Intuit Mailchimp
Considered Both Products	Klaviyo Verified User Chose Klaviyo Mailchimp is absolutely nothing compared to Klaviyo. Klaviyo's interface and functionality are far superior, and the types of emails and data analytic features are what have kept me a customer of Klaviyo for years. I am grateful for the benefit that Klaviyo has had for my … Incentivized Helpful? Michelle Fetsch VP Partnerships + Strategic Marketing in Marketing at Rosebud Woman (Cosmetics, 1-10 employees) Chose Klaviyo Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite. Incentivized Helpful? Taylor Hall Owner in Corporate at Shopify (Retail, 1-10 employees) Chose Klaviyo A different marketing manager used Mailchimp and Omnisend and she is no longer with the company to ask. Emotive terrible to work with and Klaviyo was incredible to work with after them. It has made a huge difference having SMS and email in one place. Incentivized Helpful? Verified User Chose Klaviyo The comparison of Mailchimp to Klaviyo is that Mailchimp is a very simple email platform that is good for small businesses that are just getting started, while Klaviyo is a more in-depth email marketing platform that is great for businesses looking to grow and succeed in email … Incentivized Helpful? Verified User Chose Klaviyo As I explained, it was superior to Mailchimp for sure. Attentive had more SMS features, but Klaviyo does what I need for SMS, and the fact that it has email & SMS in a single platform, with the ability to create campaigns and flows that use both, makes it a win. Incentivized Helpful? Chelsea Harris E-Commerce Manager at Project Social T (Retail, 11-50 employees) Chose Klaviyo Mailchimp is super outdated, and for a while there they lost their integration with Shopify. Attentive started out with only being a SMS platform, not email. So because of that, we did not want to migrate everything over to Attentive once they launched email since everything … Incentivized Helpful? Steve Richard-Preston Digital Producer in Marketing at GladGirl (Cosmetics, 11-50 employees) Chose Klaviyo Klaviyo is better thank Mailchimp but not as good as Drip. We use Klaviyo currently because the decision was made by management to move form Drip to Klaviyo. Incentivized Helpful? Brett Riley Founder at Go Fast Don't Die (Apparel & Fashion, 1-10 employees) Chose Klaviyo Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more … Incentivized Helpful? Verified User Chose Klaviyo For ecommerce, MailChimp and Constant Contact do not compare with Klaviyo. While their builders are not different, and the ability to create pleasing emails are similar, the targeting, segmentation, and data available are worlds apart. That said, I have not used MailChimp or Con… Incentivized Helpful? Herschel Berkowitz Head of Digital and eCommerce at Decofurn Furniture (Furniture, 501-1000 employees) Chose Klaviyo We evaluated MailChimp and Salesforce Marketing Cloud. MailChimp was too basic at the time and didn’t scale well. Salesforce was overly complex, required a large team, and was costly to integrate and manage daily. Klaviyo stood out for its ease of setup, user-friendly … Incentivized Helpful? Verified User Chose Klaviyo We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend … Incentivized Helpful? Verified User Chose Klaviyo MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust … Incentivized Helpful? Verified User Chose Klaviyo Klaviyo had better integrations and was easier to setup and getting running than the alternatives we had tried. Incentivized Helpful? Verified User Chose Klaviyo Klaviyo is the #1 email platform of choice for ecommerce. It out ranks every competitor. It is worth paying a little extra because you know you are providing your customers with the best experience and equipping your business for success. Email should be something you invest in … Incentivized Helpful? Verified User Chose Klaviyo We selected Klaviyo in 2018 when they were disrupting the space. They provided a lot of offerings for a value price. Incentivized Helpful? Jessica Gardner Operations Manager in Marketing at Agency (Marketing & Advertising, 1-10 employees) Chose Klaviyo Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses. Incentivized Helpful? Solomon Poon Co-founder in Product Management at DrinkAid (Retail, 1-10 employees) Chose Klaviyo Klaviyo is much much better for micro-segmentation needs especially in e-commerce. Very simple to use as well. Incentivized Helpful? Amanda Austin Owner in Corporate at Little Shop of Miniatures (Retail, 1-10 employees) Chose Klaviyo Best customization and integration for ecommerce Incentivized Helpful? Joe Salas Director of Operations at Muse Kits (formerly known as Smart Art Box) (Consumer Goods, 11-50 employees) Chose Klaviyo Much better and more capable overall Incentivized Helpful? Ricardo Acevedo Teran Director Of Ecommerce in Sales at Do it Center (Retail, 501-1000 employees) Chose Klaviyo Klaviyo is the market leader, it takes the podium and working with the platform you can easily see why this is the case. The only thing hard with Klaviyo is knowing how to pronounce the name. They have also done a good job if adapting to your company size. Incentivized Helpful? Verified User Chose Klaviyo Klaviyo has the most seamless integration with Shopify. It has a visual flow builder and easy-to-manage campaigns and flows content. Incentivized Helpful? Tatiana Balletti Online Marketing Manager in Marketing at CBD Essentials USA (Consumer Goods, 1-10 employees) Chose Klaviyo Klaviyo has a better interface for automated emails. Incentivized Helpful? Verified User Chose Klaviyo Better UI and functionality (segmentation, campaign builder, reporting) Incentivized Helpful? Verified User Chose Klaviyo Easier to use and easier to integrate with! The setup time to get things going was also a shorter timeline! Incentivized Helpful? Jessica Zak Head of CX in Customer Service at Levels Nutrition LLC (Health, Wellness and Fitness, 1-10 employees) Chose Klaviyo Klaviyo has more features and is extremely versatile. Incentivized Helpful?	Intuit Verified User Chose Intuit Mailchimp We have used several email marketing tools. Without a doubt a big plus to give to Mailchimp is how easy it is to use and how great their free features are. As the business grew, we continued using Mailchimp, but were so let down by how their pricing works, how barebones the … Incentivized Helpful? Cory Dawson Marketing Associate in Marketing at Leaders RPM (Automotive, 51-200 employees) Chose Intuit Mailchimp Klaviyo is what I left Mailchimp for. It does everything Mailchimp can do but better. They go a lot deeper with automation as well as how they segment and target their customers. Klaviyo does cost quite a bit more money though, so you do pay for what you get. Overall, Mailchimp … Incentivized Helpful? Scott Walker Director of Digital Marketing in Marketing at 407 Marketing (Marketing and Advertising, 1-10 employees) Chose Intuit Mailchimp Generally, Mailchimp is substantially cheaper for smaller companies compared to the Enterprise level email marketing systems. Additionally, Mailchimp offers the agency-focused advantages of programs like Campaign Monitor, but with an easier billing system and lower monthly … Incentivized Helpful? Brendon Brown Web Designer / Front End Developer in Information Technology at Island City Media (Retail, 11-50 employees) Chose Intuit Mailchimp I'll be choosing Klaviyo for the deep eCommerce interaction and product integrations, great reporting, and comparable pricing model. Mailchimp is in my experience more versatile and developed than Zoho, Constant Contact, or HubSpot offerings--more modern and more … Incentivized Helpful? Scott Markman Head of Digital Marketing & eCommerce in Marketing at LXMI (Cosmetics, 1-10 employees) Chose Intuit Mailchimp Klaviyo has better sophistication than Mailchimp and better deliverability, but it easily integrates with Shopify (which is huge because mailchimp doesn't). However, Klaviyo is much more expensive than Mailchimp. Hard to tell if the better sophistication and deliverability … Incentivized Helpful? Jeff Moriarty Digital Marketing Manager in Marketing at Best Price Nutrition (Health, Wellness and Fitness, 11-50 employees) Chose Intuit Mailchimp Mailchimp is the most cost effective solution. The ease of use, the look of the emails, the options Mailchimp gives you, and the price of it all. There is no reason you should go with iContact or Constant Contact when Mailchimp is an option. They are just too easy to use and … Incentivized Helpful? Wendy Rosenthal Partner in Professional Services at Pathfinder 1 to 1 (Food & Beverages, 11-50 employees) Chose Intuit Mailchimp For us, Klayvio was more advanced and not as easy to use if you don't have experience in email marketing. It is a good platform, but it is probably better if you are working with an agency or someone who understands the technology better. Incentivized Helpful? Jason Theobald Director of Agency Operations and Marketing in Marketing at 5 Stones (Marketing & Advertising, 51-200 employees) Chose Intuit Mailchimp Not as complex as some, but easy to use and cost effective for our clients. Incentivized Helpful? Verified User Chose Intuit Mailchimp Easier to setup and use, but less feature-rich for super advanced customizations and automations. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp in my opinion is way better at educating its users better than Klavyio. Additionally, Mailchimp has a better user interface and Klavyio makes it trickier than it should be making a campaign. The point is not to confuse users and make it easier to meet deadlines. … Incentivized Helpful? Verified User Chose Intuit Mailchimp Much better email marketing solution. Incentivized Helpful? Verified User Chose Intuit Mailchimp We prefer Mailchimp as opposed to HubSpot because we were not using all of the features HubSpot offered. Nutshell is by far the easiest to use, especially when it comes to creating different tags and segments. We only use Mailchimp for one-off emails and think it does a good … Incentivized Helpful? Blake Baron Product Manager in Product Management at Midwest Tungsten Service (Retail, 11-50 employees) Chose Intuit Mailchimp Our company actually uses a couple different pieces of email marketing software, as different verticals are different sizes and have different needs. Mailchimp is used by one of our smaller divisions since we don't need anything too fancy and want to keep overhead costs low. … Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp focuses on email and they do a good job overall compared to the competition. The platform is easy to use and makes sending emails a breeze. If you need something more robust then I would recommend Marketo as you can do anything you can imagine. However, you will need … Incentivized Helpful? Jason Revilla Director of ecommerce in Marketing at Northeast Nursery (Wholesale, 51-200 employees) Chose Intuit Mailchimp Mailchimp is a great tool for users of all business types and technical knowledge. However, there came a time where we needed more flexible flow, user, and activity management. Because of this, we will be migrating away from Mailchimp, but I wouldn't hesitate to recommend it to … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Klaviyo

Intuit Mailchimp

Comparison of Email & Online Marketing features of Klaviyo and Intuit Mailchimp
Feature	Klaviyo 8.4 94 Ratings	Intuit Mailchimp 7.8 488 Ratings
WYSIWYG email editor	8.384 Ratings	8.2453 Ratings
Dynamic content	8.389 Ratings	6.9436 Ratings
Ability to test dynamic content	8.183 Ratings	7.2417 Ratings
Landing pages	8.02 Ratings	7.7337 Ratings
A/B testing	8.684 Ratings	7.4368 Ratings
Mobile optimization	8.290 Ratings	8.7447 Ratings
Email deliverability reporting	8.892 Ratings	8.3475 Ratings
List management	8.792 Ratings	7.5475 Ratings
Triggered drip sequences	8.983 Ratings	7.8328 Ratings

Comparison of Lead Management features of Klaviyo and Intuit Mailchimp
Feature	Klaviyo 7.4 72 Ratings	Intuit Mailchimp 8.1 10 Ratings
Lead nurturing automation	7.970 Ratings	6.69 Ratings
Lead scoring and grading	7.226 Ratings	10.01 Ratings
Data quality management	7.333 Ratings	5.99 Ratings
Automated sales alerts and tasks	7.229 Ratings	10.01 Ratings

Comparison of Campaign Management features of Klaviyo and Intuit Mailchimp
Feature	Klaviyo 8.0 14 Ratings	Intuit Mailchimp 7.2 60 Ratings
Calendaring	8.014 Ratings	7.448 Ratings
Event/webinar marketing	00 Ratings	6.945 Ratings

Comparison of Reporting & Analytics features of Klaviyo and Intuit Mailchimp
Feature	Klaviyo 8.0 90 Ratings	Intuit Mailchimp 7.2 473 Ratings
Dashboards	8.490 Ratings	7.6136 Ratings
Standard reports	8.087 Ratings	7.7471 Ratings
Custom reports	7.750 Ratings	6.261 Ratings

Comparison of Platform & Infrastructure features of Klaviyo and Intuit Mailchimp
Feature	Klaviyo 8.2 71 Ratings	Intuit Mailchimp 6.5 57 Ratings
API	8.766 Ratings	6.945 Ratings
Role-based workflow & approvals	9.031 Ratings	6.016 Ratings
Customizability	8.242 Ratings	5.62 Ratings
Integration with Salesforce.com	7.27 Ratings	6.028 Ratings
Third-party software integrations	7.916 Ratings	7.752 Ratings
Integration with Microsoft Dynamics CRM	00 Ratings	4.925 Ratings
Integration with SugarCRM	00 Ratings	8.12 Ratings

Comparison of Social Media Marketing features of Klaviyo and Intuit Mailchimp
Feature	Klaviyo - Ratings	Intuit Mailchimp 7.0 56 Ratings
Social sharing and campaigns	00 Ratings	6.250 Ratings
Social profile integration	00 Ratings	7.847 Ratings

User Ratings
	Klaviyo	Intuit Mailchimp
Likelihood to Recommend	8.7 (94 ratings)	7.9 (511 ratings)
Likelihood to Renew	10.0 (2 ratings)	8.4 (51 ratings)
Usability	8.0 (3 ratings)	8.7 (380 ratings)
Availability	- (0 ratings)	9.5 (6 ratings)
Performance	- (0 ratings)	8.9 (7 ratings)
Support Rating	9.0 (1 ratings)	8.3 (18 ratings)
Implementation Rating	10.0 (1 ratings)	7.4 (22 ratings)
Configurability	- (0 ratings)	10.0 (2 ratings)
Ease of integration	- (0 ratings)	8.0 (4 ratings)
Product Scalability	- (0 ratings)	9.5 (6 ratings)
Vendor post-sale	- (0 ratings)	10.0 (2 ratings)
Vendor pre-sale	- (0 ratings)	10.0 (2 ratings)

Klaviyo vs. Intuit Mailchimp

Klaviyo

Intuit Mailchimp

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