Mention vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mention
Score 9.4 out of 10
N/A
Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.
$29
per month
Zoho Social
Score 8.9 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$0
per month per user
Pricing
MentionZoho Social
Editions & Modules
Solo
$29.00
per month
Starter
$99.00
per month
Company
Custom
per month
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
MentionZoho Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
MentionZoho Social
Considered Both Products
Mention
Chose Mention
Brand24 was my alternative to Mention, I switched back in 2018 because Mention's pricing was going up. While Brand24 is a U.K. based company, I still thought it may be beneficial to me here in the U.S. However, I didn't think about time zone differences and when the support …
Chose Mention
Talkwalker is very similar to Mention. However, Talkwalker found much fewer results for our company. It did find similar results, so there was a crossover, but all the results Talkwalker found, Mention also found. The pricing is also much higher for Talkwalker, with much fewer …
Chose Mention
I like both, for different reasons. I'm more inclined to use Awario for the bulk of my tracking work (including online lead generation) because I have access to a premium plan via a lifetime deal. With an unlimited budget, I may pick Mention.
Chose Mention
Many other tools are large-scale management systems with capabilities to respond. If your focus, however, is more on the monitoring side, then it's not necessary to have such a bulky solution and Mention could be the lightweight solution you need.
Chose Mention
Definitely more affordable than Meltwater for the monitoring side of things. The social monitoring also takes what we want from Hootsuite and provides that coverage as we don't need the social sharing/conversation piece of either. So we're very pleased with the tool overall and …
Chose Mention
Honestly, I did a little research on different competitors, but my budget was very tight. Mention was the best reviewed and had the best reputation based on the price point. It was really an easy decision as all the other software solutions were charging $100s of dollars a …
Chose Mention
Google alerts seems to miss a lot, while Mention does a much better job of getting you all of the info.
Chose Mention
Buffer and Tailwind are different types of products with different services. I use Mention because it provides a service that they do not provide.
Chose Mention
Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet …
Chose Mention
Mention is an all-in-one listening tool. It is designed specifically for that purpose, so you don't fall victim to distractions that other similar products offer.
Chose Mention
We only use Mention as an add-on component to other monitoring services to catch any mention that might have not been seen by the others.
Chose Mention
You can easily miss a notification or an @ response - but you don't miss anything with Mention.
Zoho Social
Chose Zoho Social
Honestly the primary benefit to Zoho Social is that It is a far cheaper alternative to Hootsuite, though it seems to do many of the same things!
Chose Zoho Social
Zoho Social is more reliable than Buffer. Buffer sometimes has technical issues where posts don't go out after being scheduled.

Hootsuite has gotten way too expensive.
Chose Zoho Social
Cheaper and simpler to use and understand
Chose Zoho Social
Zoho Social is a much easier and integrated tool that accomplishes my tasks at a way faster rate. If you are busy like me but still enjoy running your own marketing this is the platform you are looking for. It Is a real treasure for small businesses and owner operated marketing.
Chose Zoho Social
Zoho Social is cheaper and gives more flexibility than Hootsuite in my opinion. Hootsuite is bigger and sleeker in design, but I appreciate the functionality that Zoho Social offers.
Chose Zoho Social
Zoho Social is reliable, affordable, and has everything I need for managing multiple channels and consistent posting.
Chose Zoho Social
This is the first product I have tried based on reviews of a range of similar products.
Chose Zoho Social
Zoho Social is far easier to use and much better priced.
Chose Zoho Social
Zoho Social's payment structure is much more affordable than Hootsuite. As a nonprofit, we were paying $37.50 a month, and then Hootsuite increased the monthly payment amount, doubling it to $75 a month. As a small, self-funded nonprofit, we could not continue using Hootsuite …
Chose Zoho Social
Kontentino is nothing compared to Zoho Social. It's good for their approval flow of your posts but that's like it. They only show the posts and analytics of the posts you published through their platform and not many to no competitors analytics. Hootsuite is good but …
Chose Zoho Social
Zoho Social can do nearly everything Hootsuite can for a fraction of the cost. For small businesses like ours, it is a no-brainer to go with Zoho Social which clearly understands the needs of mom and pop businesses like ours!
Chose Zoho Social
Loomly is so far the best out of all the platform options. However, Zoho is a strong contender. Loomly has more features. Pricing also comes into play.
Chose Zoho Social
I have had to reconnect many of them or just have them bog down and freeze. The only one that doesn't give me problems in Meta, but it only posts to the two platforms. I love that Zoho Social lets me post to so many platforms at one time.
Chose Zoho Social
Microsoft Cloud for Nonprofit (discontinued)
Chose Zoho Social
I would say it is right on par with hubspot regariding social media and, in my opinion, analytics. However, the only aspect and caveat that gets me is the analytics compared to hootsuite. If Zoho Social can get the analytics to be as close as possible to hootsuite I would use …
Features
MentionZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Mention
-
Ratings
Zoho Social
8.2
Ratings
6% above category average
Sentiment analysis00 Ratings8.00 Ratings
Broad channel coverage00 Ratings8.40 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Mention
-
Ratings
Zoho Social
8.8
Ratings
9% above category average
Content planning and scheduling00 Ratings9.20 Ratings
Audience targeting00 Ratings8.40 Ratings
Content optimization00 Ratings8.90 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Mention
-
Ratings
Zoho Social
8.6
Ratings
8% above category average
Automated routing and prioritization00 Ratings8.30 Ratings
Customer interaction histories00 Ratings8.80 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Mention
-
Ratings
Zoho Social
8.8
Ratings
13% above category average
Lead generation00 Ratings8.50 Ratings
Content marketing00 Ratings9.10 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Mention
-
Ratings
Zoho Social
9.3
Ratings
10% above category average
Twitter00 Ratings9.30 Ratings
Facebook00 Ratings9.20 Ratings
LinkedIn00 Ratings9.20 Ratings
Google+00 Ratings9.30 Ratings
Instagram00 Ratings9.30 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Mention
-
Ratings
Zoho Social
8.4
Ratings
6% above category average
Campaign success analytics00 Ratings8.60 Ratings
Competitor analysis00 Ratings8.20 Ratings
Account management
Comparison of Account management features of Product A and Product B
Mention
-
Ratings
Zoho Social
9.1
Ratings
13% above category average
Role-based user permissions & privileges00 Ratings9.10 Ratings
Mobile access00 Ratings9.20 Ratings
Best Alternatives
MentionZoho Social
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MentionZoho Social
Likelihood to Recommend
10.0
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.2
(0 ratings)
Availability
-
(0 ratings)
8.2
(0 ratings)
Performance
9.2
(0 ratings)
8.2
(0 ratings)
Support Rating
9.3
(0 ratings)
9.3
(0 ratings)
Online Training
-
(0 ratings)
8.2
(0 ratings)
Implementation Rating
-
(0 ratings)
8.4
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
9.4
(0 ratings)
3.6
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
MentionZoho Social
Likelihood to Recommend
Mention is perfect if you are looking for a fairly inexpensive software that will help you monitor your brand reputation, help you discover SEO opportunities, and potentially help you generate sales revenue. While I know Mention can work with bigger companies, I personally feel this fits the SMB market the best. On the other hand, Mention may not be for you if you have a mega brand and need to see sentiment analysis.
Read full review
n a crowded landscape of scheduling software options, this particular solution stands out as a beacon of simplicity and user-friendliness. What truly sets it apart is its ability to strike a delicate balance between ease of use and content flexibility. Unlike some other platforms that may impose restrictions on content size and compromise quality during scheduling, this software manages to preserve the integrity of the content while offering an intuitive interface.
Read full review
Pros
  • Engagement - Knowing how well your content is doing with your audiences is a beneficial feature to have at your disposal.
  • Reach - Knowing the who, and where your content ends up, gives a better insight into how compelling your content is.
  • Data Reports - The many features offered by Mention is invaluable. Some of the best thought out features are with this company.
Read full review
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
  • Mention is an older platform and in this rapidly changing world and "need it now," I'm not feeling it's really there yet.
  • I'm having to create my own social tracking using IFTTT and Zapier to be ahead of the curve. I wish Mention was as fast.
Read full review
  • The Calendar view displaying published posts would be a great feature. You can view published posts displayed in a list, but when scheduling and arranging posts based on a calendar, seeing upcoming posts as well as past posts can be very helpful.
Read full review
Likelihood to Renew
No answers on this topic
I am enjoying using Zoho Social and I look forward to really unwrapping what it has to offer. I need to be able to essentially offload all my social media posting and work so that I can do the actual work of sewing clothes, which is what my business actually does. This way, I can spend a few weeks making different types of content while also sewing clothes and post the content in a way that builds a story for my business and is entertaining.
Read full review
Usability
No answers on this topic
I think it provides good value for money, a streamlined, intuitive, user friendly platform, with lots of features I'm still discovering. The social media publishing is easy and effective to use. We would love to see the monitoring feature included in the basic package but for the price you can't ask much more, really
Read full review
Performance
Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
Read full review
No answers on this topic
Support Rating
Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
Read full review
The guys at Zoho are amazing. They are always in touch and are willing to help. They regularly send support emails to find out how they can help. They send tips and information on updates. When you need help, they don't hesitate to call. Support is really great from Zoho.
Read full review
Alternatives Considered
Brand24 was my alternative to Mention, I switched back in 2018 because Mention's pricing was going up. While Brand24 is a U.K. based company, I still thought it may be beneficial to me here in the U.S. However, I didn't think about time zone differences and when the support would be available to me. Normally when you have a question, you want it answered right now, but that was a bit of a problem for them. Mention is very quick with support and understanding of their own program.
Read full review
Zoho Social is more practical. It has the features we need. We just want to share content on our social media accounts and view the post-share stats. The integration process is easy, the sharing process is easy, and these are the key features we need at the moment. Also, we can manage our team and responsibilities by Zoho Social's permission system quite efficiently.
Read full review
Return on Investment
  • Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
  • Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
  • The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.
Read full review
  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
Read full review
ScreenShots

Mention Screenshots

Screenshot of Mention FeedScreenshot of Sentiment AnalysisScreenshot of Insights CenterScreenshot of Custom ReportsScreenshot of Influencers DetectionScreenshot of Influencer Profile

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.