Oracle Social Cloud (legacy) vs. Sprinklr Insights

It's well suited if you are in a situation where you need control of the content that is published out to your channels. It provides complete trackability for every action taken by each member of staff when working with the system so you can always know who was overall responsible for any decision that was made. It's less suited to small businesses that have limited social media presence. It is very slow on being kept up to date with the native platform and the lack of ability to schedule the same post multiple times is frustrating

Incentivized

For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation.

Incentivized

• Ease of reporting. Allows us to pull reports by network or by campaign quickly. This used to be a manual process that would take upwards of 8 hours per month.
• Real-time social media monitoring, with virtually no spam. Other providers struggle to remove spam content from their social monitoring results which makes sifting through mentions cumbersome.
• Integration into other tools. Being able to integrate other Oracle products like Eloqua and web analytics like Omniture helps us see social media content as part of our larger pipeline now.

Incentivized

• Product Insight — Being able to add in our products so we can have positive and negative insights.
• Community Insights — We were able to watch out community and see what they were talking about.
• Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.

Incentivized

• Tabs tool could be much more user friendly, i.e. completely "drag and drop". It was pretty easy to get something functional built, but if you didn't know how to code CSS then you were pretty much hopeless when it came to making the tab look "professional".
• Their bulk uploading/scheduling feature for posts was always having issues, it was something I always wanted to take advantage of and was bummed that it didn't really work well enough to make it efficient.
• When I was using the tool, it was a very janky user experience when you needed to go and locate a post or comment that had been automatically removed due to keyword filters. And there was no simple way to just view a stream of what's being said on/to your accounts.

• More sources! I'm waiting to be able to listen to Tiktok specifically
• Needs the ability to listen to responses around a particular post via url
• Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick

Incentivized

Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.

Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive

Incentivized

Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.

Incentivized

The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies

Incentivized

It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition.

Incentivized

Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.

We started our social marketing journey by just using the free version of Hootsuite. It had good listening but was limited in other areas, especially as it related to campaign tracking and some analytics. Even looking at the Enterprise versions, we didn't feel it had the breadth of functionality as Oracle SRM.

Incentivized

Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.

Incentivized

• Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
• Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
• Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.

Incentivized

• Negative impact: due to many issues with social media accounts being disconnected we've been losing a lot of time trying to fix that with the support team. The issue persists despite our efforts and every week there are several SM accounts that are being disconnected from Sprinklr
• Positive impact: improved analytical insight

Incentivized