Test review
Use Cases and Deployment Scope
Test review
Pros
- Test review
Cons
- Test review
Return on Investment
- Test review
Adobe Customer Journey Analytics
25 Reviews and Ratings
What is Adobe Customer Journey Analytics?
Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.
Categories & Use Cases
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Screenshot of Graph-Based Stitching in Adobe Customer Journey Analytics
Who Buys & Uses Adobe Customer Journey Analytics
Adobe Customer Journey Analytics Review
Use Cases and Deployment Scope
We use AEP, Target, and Adobe Customer Journey Analytics in every day practices. Primarily I use Adobe Target which has many great qualities along with a lot of flaws. The greatest being how slow the overall system is. It takes forever to load literally anything. Another flaw is when trying to select anything on the website to edit, it doesn't ever work properly and results in a lot of trial and error. It can get very frustrating.
Pros
- Being able to edit a small section of the website without changing the entire website
Cons
- Being able to better compare segments
Return on Investment
- We are able to see the exact monetary value each campaign has had because of Adobe Customer Journey Analytics tracking
Usability
Alternatives Considered
Adobe Target, Adobe Experience Platform and Adobe Audience Manager
Other Software Used
Adobe Target, Adobe Experience Platform, Adobe Audience Manager
Adobe Customer Journey Analytics is a Power Data Tool
Use Cases and Deployment Scope
I utilize Adobe Customer Journey Analytics to collect information and gain insights into how customers are engaging with our Adobe Target test initiatives. It helps us iterate on target ideas and solve problems within testing campaigns.
Pros
- Customer Data Attribution
- Journey mapping
- Data Segmentation
Cons
- Journey Canvas UI, when using a mouse with scroll wheel, it defaults to zooming in or out of the map, and not up and down if the map is very extensive.
- When trying to break down a dimension by a second dimension and third dimension. If you are replacing the 2nd dimension breakdown, it would be beneficial to keep the 3rd breakdown instead of wiping it out.
Return on Investment
- More granular tracking of customer engagement has been a huge benefit.
Usability
Alternatives Considered
Adobe Target
Other Software Used
Adobe Target, Adobe Experience Platform
It has been a slow process in getting Adobe Customer Journey Analytics to work as intended
Use Cases and Deployment Scope
We use Adobe Customer Journey Analytics to measure performance across internal communications and campaigns, including email, push, and in-app messaging. This helps us better understand engagement and optimize our messaging strategy. We are currently expanding its use by integrating external marketing platforms, allowing us to connect the dots between internal efforts and broader cross-channel performance. This full-funnel view will help us attribute conversions more accurately and align internal and external messaging strategies to improve customer experience and campaign impact.
Pros
- It allows for normalizing data on the fly
- It allows for easy audience creation from an analysis
- It has built in guided analysis
- It is frequently updated with new features
Cons
- It is very slow
- It often is unusable due to server issues
- Some built in features use a standard UTV time zone when we report on a different one
Return on Investment
- It has been a slow process in getting CJA to work as intended
- From a positive perspective, it has allowed us to visualize our data much more quickly
Usability
Alternatives Considered
Google Analytics 360 (discontinued) and Amplitude Analytics
An unparalleled analytics tool
Use Cases and Deployment Scope
it provides you a full funnel view of your conversion funnel. It helps visualize journey path between not only web analytic state up, but also off-line and sell stage data
Pros
- Journey analysis
- Attribution visualization
Cons
- Data feeds ease of use
Return on Investment
- Journey analysis has helped us increase conversion through AB testing
Usability
Alternatives Considered
Adobe Analytics and Attribution in Google Analytics
Other Software Used
Adobe Target, Adobe Experience Manager
