TrustRadius: an HG Insights company

Adobe Real-Time CDP

Score8.1 out of 10

21 Reviews and Ratings

What is Adobe Real-Time CDP?

Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.

Read more details.

Categories & Use Cases

Media

Screenshot of Adobe Real-Time Customer Data Platform Profiles by Data Source
Screenshot of Adobe Real-Time Customer Data Platform Profiles and Segments
Screenshot of Adobe Real-Time Customer Data Platform Customer Profile
Screenshot of Adobe Real-Time Customer Data Platform Scoring Summary

1 / 4

Screenshot of Adobe Real-Time Customer Data Platform Profiles by Data Source

Who Buys & Uses Adobe Real-Time Customer Data Platform

Adobe Real-Time CDP Reviews

What users are saying about Adobe Real-Time CDP.
View all Adobe Real-Time CDP reviews

Adobe Real-Time Customer Data Platform Enables Personalization at Scale

Incentivized
Harish Deshmane
Product Owner - CDP in Marketing at Manulife (10,001+ employees)

Use Cases and Deployment Scope

We use Adobe Real-Time Customer Data Platform for a range of customer acquisition, engagement and retention use-case for financial services businesses across multiple geographies. Our most critical use-case is personalisation of customer experience across digital touch points.

Pros

  • Real time segmentation and profiling on high volume of customer data
  • Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
  • Data governance of customer data in the platform, down to attribute based access controls
  • Activation across paid media, marketing automation and experience optimization platforms
  • Easy to use interface for marketers

Cons

  • UI too slow on experience event schemas that have data labels
  • Ability to handle shared device scenarios
  • Reporting interface has lot of room for improvement

Return on Investment

  • Improved media efficiency due to global suppression segments across campaigns
  • Improved digital adoption of customers through automated targeted campaigns

Usability

Alternatives Considered

Adobe Journey Optimizer, Adobe Analytics and Adobe Target

Other Software Used

Adobe Analytics, Adobe Journey Optimizer, Adobe Target

Maximizing ROI with Adobe Real-Time CDP: Personalized Loyalty, Smarter Ads, and Data-Driven Growth

Incentivized
Rubén VinagreView profile
Activation Strategy Senior Manager in Marketing at Jakala (1001-5000 employees)

Use Cases and Deployment Scope

We use Adobe Real-Time CDP to power a data-driven loyalty program that increases customer lifetime value (LTV) through personalized offers and real-time media activation. By unifying online and offline data, we deliver AI-driven promotions tailored to purchase history and real-time behavior. Customers receive dynamic rewards via email, push, or in-store screens, boosting retention and engagement.

Pros

  • Connected Advertising & Retail Media
  • Address fragmented customer journeys
  • Connect on and offline loyalty programs

Cons

  • Integration with IoT
  • Faster real time activation
  • Media platforms integrations

Return on Investment

  • Lower cost of adquisition of new customers based on data
  • Personalized offers led to increased average basket
  • High intent media activation reduced media investment waste

Usability

Alternatives Considered

Tealium Customer Data Hub

Other Software Used

Adobe Analytics, Adobe Target

For B2B2C

Incentivized
Nina Gomes
Sr, Product Manager in Information Technology at Vanguard (10,001+ employees)

Use Cases and Deployment Scope

The business line was looking to reduce the dependency on the IT teams and bolster personalization

Pros

  • Centralizes the data with both the event and customer attribute data
  • Enable a real time component via WebSDK
  • User friendly interface for data and audience creation

Cons

  • Does not support B2B2C
  • Not easy to to use the APIs

Return on Investment

  • Marketers have access to create campaigns without depending on the IT teams
  • Comprehensive audience creation strategy enables better management of targeted participants
  • Faster time to launch campaigns

Usability

Alternatives Considered

Adobe Journey Optimizer

Other Software Used

Adobe Analytics

Increased Conversion rates with online and offline stitching of data

Incentivized
Shruti KulkarniView profile
Architect in Information Technology at FPL (5001-10,000 employees)

Use Cases and Deployment Scope

We use Adobe Real-Time Customer Data Platform to stitch online customer data to customer data from offline platforms, ERP systems, CRM and Sales cloud platforms. The use cases are for Marketing and Communications teams and the problems it addresses is stitching website data (Adobe Analytics) to data from all the other platforms . We are also using CDP profiles for AJO use cases.

Pros

  • Identity Graph : Keeping events tied to the original IDs, while having separate profile stores that have merged data
  • Having Edge Profiles separate from Hub Profiles for faster segmentation
  • Experience event schemas tied to Profile schemas

Cons

  • Options for De-linking Identities from the graph
  • categorize namespaces that have unique values and namespaces that have shared values for different profiling in the Identity Graph
  • Less Deterministic matching and more Algorithm based matching

Return on Investment

  • Increased Conversion rates with online and offline stitching of data
  • Increased Page views and Click through rates with better optimized content delivery from AEP audiences

Usability

Other Software Used

Adobe Customer Journey Analytics, Adobe Journey Optimizer, Adobe Analytics

We leverage data usage policies to ensure we comply with our company and differnt countries's legal and governance regulations

Incentivized
Silvia Vacirca
Marketing Technology Consultant in Marketing at Marriott International (10,001+ employees)

Use Cases and Deployment Scope

My client leverages Adobe Real-Time Customer Data Platform and AEP for creating a unified view of the customer, data democratization for marketers, and a single centralized audience creation and activation system. Prior to implementing RTCDP, the company had scattered and siloed audience creation, which led to inconsistent campaigns and experiences. In addition, marketers had to coordinate with a variety of IT teams to get the data for the audiences they needed. RTCDP solved both of these issues by empowering marketers with easy data access, and also unified audience definitions across different marketing teams.

Pros

  • The audience builder is particularly UI friendly
  • It is very straightforward to add data to AEP/RTCDP via the different native integrations to different data warehouses

Cons

  • Monitoring capabilities, I think it would be extremely helpful if we could monitor data flows and activations with dashboards and better alerts

Return on Investment

  • Improved ROI
  • Increase in loyalty program enrollments

Usability

Alternatives Considered

Adobe Experience Platform, Adobe Analytics, Adobe Journey Optimizer and Adobe Campaign

Adobe Real-Time CDP Alternatives

Products similar to Adobe Real-Time CDP that may also meet your needs.
View all Adobe Real-Time CDP alternatives
Twilio Segment
CompareLearn more
Treasure Data
CompareLearn more
Blueshift
CompareLearn more
ActionIQ
CompareLearn more
Salesforce Data Cloud
CompareLearn more