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Adobe Firefly

Score8 out of 10

113 Reviews and Ratings

What is Adobe Firefly?

Adobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.

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Categories & Use Cases

Media

Screenshot of how to generate images from text prompts and edit them within Firefly.
Screenshot of where to send generated images from Firefly to Photoshop and Express.
Screenshot of where to generate videos from prompts within Firefly.

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Screenshot of how to generate images from text prompts and edit them within Firefly.

Who Buys & Uses Adobe Firefly

Adobe Firefly Reviews

What users are saying about Adobe Firefly.
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Pros

  • Efficient image generation capabilities
  • Effective text-to-image functionality
  • Streamlined image modification with 'Generative Fill'

Cons

  • Inconsistent image quality, including loss of facial details
  • Lack of realism and poorly rendered details in generated images
  • Difficulties in generating realistic human figures

Firefly is a solid AI option!

Incentivized
Bill BlackView profile
Commercial Art Teacher at NDN All-Stars (51-200 employees)

Use Cases and Deployment Scope

I am experimenting with Adobe Firefly in my graphic design business to help me create posters and editorial illustrations. This tool speeds up my workflow and allows me to work faster and have more control over the composition of the illustrations. I often need elements in certain areas for layout and design purposes.

Pros

  • Creates images from text prompts
  • Allows for multiple revisions of initial image
  • Can create many variations on a theme for concept development very quickly

Cons

  • As with most AI art generation tools, a lot of the time, text information is a challenge
  • Adobe could make it easier to have Firefly be able to make smaller edits and tweaks to an image without completely recreating the image. This IS technically possible, but it would be great if they could make it more intuitive and less dependent on prompt engineering.
  • Firefly could be more adaptable to different dimensions of images that it creates.

Return on Investment

  • Firefly has had a positive impact on my work time, so my profitability has improved.
  • By speeding up image generation, my time is now more valuable and can be spent refining my designs.
  • Firefly was included in my CC subscription, so it didn't really cost me anything more upfront, which makes any impact a good one on my bottom line.

Usability

Alternatives Considered

ChatGPT and kittl

Other Software Used

Adobe PhotoShop, Adobe Illustrator CC, Adobe InDesign

My personal experience with Adobe Firefly

Nitya KhareView profile
Event Manager in Professional Services at FNP Wedding (501-1000 employees)

Use Cases and Deployment Scope

Adobe Firefly is a costly but very effective and versatile tool for creating different designs for our company. We have multiple events and marriages scheduled on our schedule. Each events have their own unique themes where Adobe Firefly helps me a lot to design and develop those themes without the involvement of multiple designers. It helps in me client boarding and to prepare pitchdecks. Social media regular posting is also became easy now. So this Adobe Firefly is a heavy tool helps in Branding and positioning of the company.

Pros

  • Text to image
  • Generative fills
  • Integration with different adobe tools

Cons

  • Limited cultural understanding of Indian or south asian
  • Still lacks on some complex design
  • Human image generator is still not very accurate

Return on Investment

  • Regular social media posts have boosted our enquiry
  • Word of mouth has made us to charge premium fees to our clients
  • Unique design and soothing visuals makes our clients even happier

Usability

Alternatives Considered

Adobe PhotoShop and Canva

Other Software Used

Adobe PhotoShop, Canva

Adobe Firefly

Incentivized
John CrumptonView profile
Technical Director (CTO) in Corporate at Doublesided (1-10 employees)

Use Cases and Deployment Scope

We've experimented with using Adobe Firefly to create blog post images for our clients. You can use Adobe Firefly to create images in the same style following corporate brand guidelines. The important thing to note is Firefly is trained on royalty-free images and includes this in the image metadata. Other image generating LLMs such as Midjourney have been trained on images from the internet, including artists and photographer's work, which will likely cause problems in the future.

Pros

  • Generating royalty-free images
  • Moodboards at the start of the design process
  • GenAI

Cons

  • Would like a desktop app

Return on Investment

  • Client expect quick turnaround times and Adobe Firefly helps

Usability

Alternatives Considered

ChatGPT, Canva, iStock, from Getty Images and Midjourney

Other Software Used

Adobe InDesign, Adobe Premiere Pro, Microsoft Visual Studio Code, CoPilot, GitHub, Microsoft Visual Studio Code, Microsoft Visual Studio Code

User-friendly and highly customizable

Incentivized
Andrew Davies
Senior Designer in Marketing at Paragon Design Group (1-10 employees)

Use Cases and Deployment Scope

Specific illustrations and imagery for content marketing, such as blog posts, ebooks, and lead magnets. These are intended to be niche, targeted images that fill in the gap when we can't find a suitable stock photo or illustration.

Pros

  • Generate imagery of inanimate objects based on text prompts and image references
  • Customize AI generated imagery of common animals, objects, and scenery based on refined text prompts
  • Generate corporate imagery of stereotypical people in corporate settings

Cons

  • Human faces, especially people of color
  • Non-traditional body types
  • Hands & fingers
  • Certain sports like volleyball, lacrosse, and cricket

Return on Investment

  • Sped up the content publication process
  • Improved presentation production value

Usability

Great for Creative suites users looking for gen ai that links into their workflow

Incentivized
Verified User
Manager in Marketing (51-200 employees)

Use Cases and Deployment Scope

In our marketing department we've used Adobe Firefly to creating concepts, graphics and social media assets. In the past we were limited by budget which was resulting in repetitive content and visuals that were not having the impact we wanted. Now with Firefly we're able to develop multiple concepts and visual routes for internal stakeholders to review before we progress further and commit resources. We've also noticed an improvement in the quality of our artwork by using Firefly as well which has been well received by colleagues and led to great employee engagement on corporate content.

Pros

  • Generates visually engaging text lockups
  • Generates assets to use in other artwork projects
  • Generates still life images with more relevance to our brands and consumer audiences than stock options

Cons

  • Prompt controls could be built out to offer more options
  • Easier workflows for creating images that are consistent with each other
  • Option to create longer videos that stitch multiple prompts together

Return on Investment

  • Quicker responses to briefs shared with marketing
  • More visually interesting artwork that drives brand inpact
  • Flexibility with production of visuals that leads to more effective budget use
  • Reduced reliance on freelance designers and consultants

Usability

Alternatives Considered

Midjourney, ChatGPT and Google Gemini

Other Software Used

Midjourney, ActiveCampaign, Bazaarvoice, Brandwatch

Adobe Firefly Alternatives

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