Apptentive keeps us attentive to our mobile users
Pros
- Provides notes and interactions within your app so you can connect with users better.
- Also allows for more support-driven interactions and engaging feedback from customers so it isn't all routed through app store reviews that are more difficult to manage and interact with users.
- Apptentive measures satisfaction with its Love metric that helps us better understand usage instead of just store ratings and anecdotal feedback.
Cons
- Apptentive's metrics aren't as customizable as we would like but what it does measure it does a good job at.
- Managing multiple apps (iOS and Android) can make for extra work because you're duplicating work on Notes and Events.
- Finding the right way to interact can take multiple tests, surfacing best practices across the industry would be a help.
Return on Investment
- Apptentive has helped us increase our app store ratings which results in better listings in search results, etc.
- Apptentive has helped give us better insights from our users.
- Apptentive has helped us better manage emergencies that we can address without an App Store update now.
