Apollo.io

Score8.4 out of 10

242 Reviews and Ratings

What is Apollo.io?

Categories & Use Cases

Media

Screenshot of Find every prospect. Uncover high-intent contacts in your market.

Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.

Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.

Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.

Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.

Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

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Screenshot of Find every prospect. Uncover high-intent contacts in your market.

Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.2
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.8
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8.1

Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.4
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 6.8

Most Frequent Users

Top 3 industries using Apollo.io.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

26.3%

3,083 installations of 11,719

#2 most frequent

Information

18.6%

2,182 installations of 11,719

#3 most frequent

Finance and Insurance

3.8%

449 installations of 11,719

Peter Wijeyaratne View profile

Head of Marketing in Marketing at OrderStream (11-50 employees)

Use Cases and Deployment Scope

Apollo helps us to highly target certain industries and personas. It eliminates the need for constant follow-up with leads, as the sequencing function effectively sends out emails at regular intervals with different call-to-actions.

Pros

Sequencing
Creating lists for specific industries.
Finding company emails and titles that are always accurate.

Cons

Usability unless you are quite technically savvy it is challenging to navigate the amazing functionality.
Providing more granular industry niches.
Updating of personnel email addresses when they change jobs, or at least highlighting they have moved on by tracking their LinkedIn.

Return on Investment

saves us time on BDM activity.
Saves us time and effort on Marketing campaign creation and execution.
Able to measure results of outreach campaigns quickly.

Usability

Alternatives Considered

247 Cloud Hub

Other Software Used

HubSpot CRM, Mailchimp Transactional Email (Mandrill)

Ankish Mathur View profile

COO in Information Technology at Wedig Techsolutions (11-50 employees)

Use Cases and Deployment Scope

We use it for lead prospecting and email campaigns. It helpes us in lead generation

Pros

Lead prospecting
Email campaign
Newsletters

Cons

UX can be improved
Experience can be faster. IT takes time to load some pages

Return on Investment

Lead generation
Networking
Thought leadership

Usability

Jesse Larson

Senior Account Executive in Sales at Showpass (51-200 employees)

Use Cases and Deployment Scope

We use Apollo.io for lead generation and sequence building. Apollo.io is able to create targeted lead lists based on a whole host of filters. We have been very pleased with the results so far and the platform is much more advanced than other outreach softwares we have used in the past.

Pros

Lead Generation
Sequence Building
Insights

Cons

Dial everyone feature is buggy
Settings can be confusing
AI features dont work the best

Return on Investment

Our email open rates have increased
Our outbound volume has increased
Lead generation time and effort has decreased per rep

Usability

Alternatives Considered

Outplay

Juan Caicedo Díaz del Castillo View profile

Sales Regional Manager in Sales at Anatol (11-50 employees)

Use Cases and Deployment Scope

I needed more customers, a more efficiente way to send cold emails and also a way to call them directly.

Pros

Prospecting, creating filters,
The AI tool works great

Cons

FInding more phone numbers, you have a lack of phone numbers or it's too expensive to find them with the other databases you guys provide

Usability

Alternatives Considered

JustCall and Ringover Business Phone System

Other Software Used

Vtiger, LinkedIn Sales Navigator

Verified User

Employee in Customer Service (11-50 employees)

Use Cases and Deployment Scope

I use Apollo.io to contact more potential CPAs and business appraisers to join our organization and help them satisfy their required CE credits. To broadcast our upcoming events, like conferences and webinars, to more people, and in a way, the company will have more members and eventually get them to do business with us.

Pros

To provide wide range of potential clients/ members.
To give a more detailed information on potential clients.
To provide much organize and systematic task to get things done.

Cons

To get additional feedback after task is done.
Additional details/ information after the call.
More information on how to get successful clients.

Return on Investment

It provides more opportunities to gather more clients.
It gives more results and better results in targeting our sales.
It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.

Usability

Other Software Used

Zoho Analytics, 3CX, Elevate by LinkedIn

Apollo.io

What is Apollo.io?

Categories & Use Cases

Media

Apollo.io Key Features

Top Performing Features

Filters and segmentation

List upload/download

Load time/data access

Areas for Improvement

Alerts and reminders

Append emails to records

Sales email templates

Who Buys & Uses Apollo.io

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Finance and Insurance

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

India

United Kingdom of Great Britain and Northern Ireland

Most Frequent Users

Sales

Marketing

Engineering

Apollo.io Reviews

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Use Cases and Deployment Scope

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Return on Investment

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Alternatives Considered

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

Apollo.io Alternatives