Drip Ecommerce CRM

Score8 out of 10

36 Reviews and Ratings

What is Drip Ecommerce CRM?

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

Categories & Use Cases

Media

Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.

Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.

1 / 3

Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9

Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Custom reports
Users can create custom reports.
Category average: 7.3

Charles Combs View profile

Head of Marketing in Marketing at molly mutt (1-10 employees employees)

Pros

Flexible automation with easy-to-use rules and workflows
Impressive visual email builder

Cons

Needs a BigCommerce integration

Return on Investment

Improved list health with pruning operations.
More return customers via targeted workflows.

Alternatives Considered

Mailchimp, Omnisend, Klaviyo and Constant Contact

Other Software Used

OptinMonster, ShipStation, Cin7

Jordan Comstock View profile

Digital Marketing Specialist in Marketing at Signs.com (51-200 employees employees)

Pros

API connection to our database.
Email sending and list management.

Cons

The CRM function is a bit lacking compared to a HubSpot or a Salesforce.
Reporting is not always the best.

Return on Investment

Positive year over year email metric growth.
Abandoned cart has done well.

Alternatives Considered

Pardot, Mailchimp and HubSpot

Matthew Gehrman View profile

Agency Principal in Sales at CityScape Insurance (1-10 employees employees)

Pros

Email Templates
Reporting & Data Collection
Integration Abilities
Excellent Training Material
Excellent Customer Service

Cons

Pricing is a bit on the higher side but well worth it so long as you're using it
Direct integration with Salesmate vs going through Zapier

Return on Investment

Saves hours of typing redundant emails
Helps with our retention based on the constant contact with our current clients
Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.

Alternatives Considered

MailChimp and Constant Contact

Other Software Used

Zapier, QQCatalyst, Leadpages, Salesmate, Accounting by Wave

Tim Berman View profile

Founder and Growth Hacker at Big Red's Equipment Sales in Marketing at Big Red's Equipment Sales (11-50 employees employees)

Pros

Event-based automations, and automations based on custom field value. Perhaps the most versatile automation engine on the market.
Clean visual workflows.
Support! The support team is super friendly and results-driven.

Cons

More integrations, especially e-commerce related. A 2-way Pipedrive integration would be massively huge.
The workflow builder is nice, but needs cleaning up. Drag and drop would be good. Multiple parallel automations on the board would be helpful. Linking automations in a visual view, like ActiveCampaigns visual map would be very helpful.
The ability to store contacts with partial information, and use automation to progressively profile. We want to be able to do SMS marketing with Drip and work toward getting that email address to further engage.
Integration with loyalty programs would be a big deal for business.
Integration with referral programs would also be good.

Return on Investment

It has helped us to engage our leads on a much higher level than we could do without automations. Direct ROI is hard to measure, at this point. As they complete their Magento integration, it will be easier to measure from cart abandonment sequences.

Alternatives Considered

MailChimp

Other Software Used

Pipedrive, Front, PieSync, Intercom, Zapier, BirdEye

Steve Palfreyman View profile

Founder at Music Launch Hub (1-10 employees employees)

Pros

Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.

Cons

It would be great to see Drip implement a simpler way to send emails at specific dates and times, for example, as part of a launch sequence.
The existing visual builder is good, but it's not as intuitive as it could be. Would love to see the UI reimagined and drag and drop functionality included.
Drip should have a tighter integration with Leadpages. At the moment they feel very separated, whereas they could feel like they're meant to be linked together.

Return on Investment

Drip's ROI for me is more in the time I save than income made. I can and have made similar income with other email marketing automation tools. I use Drip because I can get things set up and organized faster.
Drip does have great lead scoring functionality out of the box and I look forward to making better use of this in the future.
Drip also makes it easy to create simple workflows for things like cart abandonment; another thing we're looking to implement soon.