Brandwatch

Score8.8 out of 10

152 Reviews and Ratings

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Categories & Use Cases

Media

Edward James Bass View profile

Co-Founder & Director in Research & Development at EntSight (1-10 employees employees)

Pros

Highly programmable setup allows for deep categorisation of social and online conversation data.
Useful and clear UI that allows easy access to granular reporting.
Highly responsive and knowledge support and account management teams.
Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.

Cons

The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.

Return on Investment

Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear.
We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.

Gary Wilcox View profile

Professor in Corporate at The University of Texas at Austin (5001-10,000 employees employees)

Pros

Filters textual data
provides excellent options in terms of dashboards
very efficient and timely data downloads
quick response from the support team

Cons

I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
I would like to see a more comprehensive historical data pull

Most Important Features

Ease of use
Speed
reliability

Return on Investment

Very productive research tool
Training students to use tool when they leave our school

Alternatives Considered

Nuvi and Meltwater Media Intelligence Platform

Ravindra Sahu View profile

Senior Social Media Manager in Marketing at Locobuzz (5001-10,000 employees employees)

Pros

It helps to create Consumer Insight report
It helps to create Influencer Analysis report
It helps to create Campaign Analysis report and see the performance of the campaign

Cons

Image recognition features
Speech Analysis features
Attractive wordcloud

Most Important Features

Profile analysis dashboard
Influencer analysis dashboard
Location map mention

Return on Investment

It helps for creating quick report
The data is accurate and clensed
360 degree social listening service

Alternatives Considered

Talkwalker, Radian6 and Meltwater Social (formerly Sysomos)

Other Software Used

Radian6, Sprinklr Modern Marketing & Advertising, Talkwalker

Maria Bereziuk

Account Manager in Social Media at RTB House (501-1000 employees employees)

Use Cases and Deployment Scope

Falcon.io has always been used to manage and publish own and client content on social networks. We can collect metrics and determine different marketing strategies through content and campaigns. Since using Falcon.io, we can keep an eye on all social networks and respond to any interactions that happen. This has helped us to collaborate when it comes to sharing content and ideas.

Pros

Falcon.io has a well-organized and fluid interface.
It has many abilities to work the on the content of our company or clients in different social media.
The platform even allows me to mix stories as part of the marketing strategy.
With Falcon.io, I can easily see when different posts are scheduled and review before they are published.
It's nice to have a reporting section where I can frequently review where I should improve.

Cons

The Falcon.io mobile app has very few features; I hope they can include better future updates.
Their technical support should improve, take the time to provide answers.

Return on Investment

Everything has been positive; it provides me with excellent statistical data accurate and understandable for optimal reading and easy decision making. It is excellent.

Alternatives Considered

Zoho Social

Other Software Used

Campaign Monitor, Drift, Joomla!, Google Analytics, Asana

Usability

James Arnold View profile

Chief Digital Officer (CDO) in Marketing at Rooster Strategic Solutions (11-50 employees employees)

Pros

Media coverage database.
On-ramping from zero to action.
Reporting.

Cons

More reporting template options.
More alerting options.

Return on Investment

Surprises our clients.
Insurance against negative conversations.
Informative reporting that is shareable.

Alternatives Considered

Meltwater Media Intelligence Platform

Brandwatch

What is Brandwatch?

Categories & Use Cases

Media

Reviews

Brandwatch is certainly the most dynamic and well supported Social Insight platform available today

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Cons

Return on Investment

Very pleased with Brandwatch

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Cons

Most Important Features

Return on Investment

Alternatives Considered

360 degree solution for social media listening, monitoring, and reporting

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Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

An incredible alternative to manage your social network

Use Cases and Deployment Scope

Pros

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Return on Investment

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Other Software Used

Usability

Brandwatch/Crimson Hexagon is a powerhouse

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Return on Investment

Alternatives Considered

Brandwatch

What is Brandwatch?

Categories & Use Cases

Media

Reviews

Pros

Cons

Return on Investment

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Pros

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Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Return on Investment

Alternatives Considered

Other Software Used

Usability

Pros

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Return on Investment

Alternatives Considered

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