Bynder

Score7.7 out of 10

37 Reviews and Ratings

What is Bynder?

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.

Categories & Use Cases

Media

Digital Asset Management - Digital asset centralization and management.

Studio - Automation of digital content creation

Asset Workflow - Creative process collaboration

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Uploading assets
Ingestion of digital assets into a DAM platform can typically be made individually or in bulk and can occur through a native browser interface. Drag-and-drop features can streamline file ingestion.
Category average: 7.9
Downloading assets
Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.
Category average: 8.4
Categories
Assets can be organized in drop-down menus to assist in discovery and grouped with related assets for greater utilization. Most DAMs offer AI and machine vision tagging tools to automatically recognize key data in visual elements which automatically sets tags and metadata fields.
Category average: 6.9

Tagging system
The ability to label assets with keywords makes them easier to find. Tagging can be automated and may offer bulk tagging capabilities.
Category average: 6.9
Content editing
Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.
Category average: 5.1
Asset sharing
The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.
Category average: 8.5

Lori Malick View profile

Senior Product Designer in Professional Services at Saatva (51-200 employees employees)

Use Cases and Deployment Scope

We use Bynder to store all our product photography for easy viewing. Any creative can view all of our photography assets and download for use. We have product designers as well as marketing designers using these photos. There is easy to use search and tagging as well as a number of attributes you can assign to a file.

Pros

Vieiwng of image assets
Searching image assets
Storing of image assets in various sizes and file weight

Cons

Show larger image thumbnails
download a preview with a watermark

Return on Investment

Makes it easy to find assets to use so speeds up my workflow

Other Software Used

Figma

Breanna Magnuson (she/her)View profile

Marketing Coordinator in Marketing at ShopCore Properties (51-200 employees employees)

Pros

Organization of our almost 10,000 digital files
Ensuring assets are being used in the correct context
Ease of sharing multiple or large files across the company or with external partners
Being able to update a version of a file without having to re-upload and tag
Restricting access to certain files

Cons

Ability to apply multiple filters from the same metaproperty
Reduction in automated tagging

Return on Investment

Time spent searching for assets
Ease of use for employees

Usability

Sara Rogers View profile

Senior Marketing Operations Manager in Marketing at Tyler Technologies (1001-5000 employees employees)

Pros

Liked the thumbnails
Keyword searching
Ability to share with those inside and outside the organization

Cons

No ability to report on or track assets being downloaded, sent, etc
Hard to find assets unless you knew which folder they were in
Expensive for what you get

Return on Investment

Sales quit using it because it was hard to find anything.
Marketing fell short because we couldn't measure which assets were being used and working for sales and which weren't.
We figured out we could use our SharePoint DAM and save the money we were paying on WebDAM for better functionality.

Other Software Used

Marketo, Seismic, MS SharePoint

George Gonzalez-Rivas View profile

Business Development and Growth in Sales at NUS Consulting Group (1-10 employees employees)

Pros

Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".

Cons

Bynder has multiple levels of metadata to attach to files. That's good. But I would like to have a few 'macro' views, perhaps different dashboards that are pre-sets based on my use case. One could be "Browsing" and another could be "searching for a specific file". That sort of thing.
More customization per user. Color, arrangement, etc. Creative types can be soooo picky you know.

Return on Investment

Saved a lot of time, no question - On individual searches and on developing work habits (aka, just put it in Bynder).
Broken down silos. We have a lot of older content on 'shared drives' on the network. Thing is, about half the company (all the new ones) don't really use the network but work on their laptops, often remotely. Creates huge issues where some people are referring to docs that the others can't see. We migrate to Bynder as we go... Probably should have hired a temp or something to just get it done and migrate everything over, but there was concern about providing that level of access. Who knows what evil lurks in some of those decade-old files? :-)
We have not done a meaningful ROI. And the tool is not so cheap as to make this question unimportant. But I'm confident that if the ROI calc included anything close to a reasonable estimate of 'time saved x billing rate' it would be a slam-dunk.

Other Software Used

Hatchbuck, Asana, PhoneBurner, Nutshell CRM

Jessica Winer View profile

Marketing Project Manager in Marketing at Dr. Bronner's (51-200 employees employees)

Pros

Searching Imagery: The way imagery is filtered in Bynder is what drew us to the software in the first place. The filters we were able to set up makes finding approved imagery much easier. You're able to use the filters to drill down to very specific images (ie: smiling woman coconut farmer), where that process used to require us to search through several folders on our filing system to find the right photo.
Metadata/Tagging: This is along the same line as searching but the metadata and tagging in the portal makes it so easy to find exactly what you're looking for.
User Experience: The ease of use is one of my favorite features. We were able to roll this program out to over 70 people (some who didn't speak English as their first language) with minimal training and even less support needed after launching.
Downloading Options: We like being able to give our staff several options for downloading whether they need a PSD image for graphic design, a high-resolution print ready image, or just a low-resolution screen-ready image. This allows us to field even less requests for specific sizes or file types.

Cons

Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.

Return on Investment

Bynder has saved our creative and Marketing departments hours of time overall by minimizing the amount of time we are searching for asset requests and empowering employees to find what they need themselves.
Bynder has given us a platform to share lifestyle and product imagery that costs several thousand dollars overall; whereas before it was hard to share those assets in a way that they were utilized to their full potential. Now we don't have to wonder if we're wasting money on styled imagery or whether people are using it.
Overall the peace of mind Bynder gives us in terms of employees only using approved assets is pretty priceless.