Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…
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SAP Marketing Cloud
Score 6.5 out of 10
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The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.
This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.
SAP is not suited for new generation Marketers. It is very slow and do not have any essential features for dynamic marketing. Many things are manual. It is not very user friendly in my opinion which makes it very hard for the beginners to know all the important things.
Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
It also provides strong capabilities to get an insight with Analytics to better understand the user journey.
Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Nothing there to give it a higher rating. They should enhance their UI/UX and improve the platform's speed. A new user would take days to learn and understand its functionality.
Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.
Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
We decreased the time it took for a lead to make it to the sales team to a matter of seconds.
