Adobe Analytics

Score7.5 out of 10

839 Reviews and Ratings

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Categories & Use Cases

Media

Screenshot of the Alert Builder in Adobe Analytics.

Screenshot of an Analysis Workspace Training Tutorial in Adobe Analytics

Screenshot of attribution in Adobe Analytics

Screenshot of the Segment Builder in Adobe Analytics

Screenshot of anomaly detection in Adobe Analytics

1 / 6

Screenshot of the Alert Builder in Adobe Analytics.

Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 8.7
Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.4
Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
Category average: 7.9

Customizable Dashboards
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Category average: 8
Bounce Rate Measurement
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
Category average: 7.7
Referral Source Tracking
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
Category average: 8.2

Aaron Henderson View profile

Marketing Specialist in Marketing at MK Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use Adobe Analytics to have a better experience so that we can track several of our campaigns across multiple platforms in one home. It's just easier to see all at one place than to have to use multiple places to look at singular places and then have to compare using multiple windows - if I can do all in one I'm in for of that.

Pros

Data Integration from multiple sites
track website performance
helps to understand behavior of customers

Cons

Updates would be good
It doesn't seem to be expanding as much as it could.
Maybe a new Home Screen?
Maybe be a bit faster?

Return on Investment

This has let me improve my user engagement - because I can see all
Lets us expand our conversion rates
The modeling features are an advantage

Usability

Alternatives Considered

Google Analytics

Verified User

Analyst in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Adobe Analytics to analyze web traffic, marketing channels and Ad cloud performance spend.

We are also use Adobe Analytics to measure our A/B tests and understand our personalization efforts.

I have reporting requirements for scorecards, periodic updates through emails or dashboards. I also schedule automated reports for specific use cases to the concerned stakeholders.

Pros

Web Traffic Data
Marketing Channel Attribution
Automated Dashboards

Cons

More flexibility with the date filters
Enhanced mobile attribution to Play/App Store

Return on Investment

Improved site traffic by 15% Y-o-Y
Increased Return visitor rate - 20%
Increased tool engagement by 15%

Usability

Alternatives Considered

Google Analytics

Other Software Used

Adobe Target, Adobe Experience Platform, Adobe Marketo Engage

Sripriya Venkateswaran

IT Manager for Adobe Analytics in Marketing at AbbVie (10,001+ employees employees)

Use Cases and Deployment Scope

We provide, my team provides the business insights from the data that we collect through our web performances and other channels to their business. So we provide reports and visualizations to our business and then insights

Pros

There are some components that we use it in a very business oriented basis because that's how the product features are built. One is Adobe Workspace and the segments and then the visualization, the different types of visualizations and the insights to the business.

Cons

I think it's coming up in the future, sneak peeks and we saw that. So AI insights and custom dimensions, custom metricses and no limit on EVARs and props, but I think the next product that's called CJA, that's covering it, which is a great thing.

Return on Investment

We use it for more insights, so I believe the customer can perform the evaluation of their campaigns and how they perform. So it's more of a performance analysis, but it satisfied that

Usability

Matt Wright

CEO in Corporate at Zahlen Solutions (1-10 employees employees)

Use Cases and Deployment Scope

The main way is we will take data that's already been, will basically take data that's the result of an implementation either for ourselves or for our clients. And we'll basically go in and build dashboards or relationships or reports to be able to answer important business questions either for ourselves or for the clients that we work for.

Pros

It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.

Cons

I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.

Return on Investment

I'd say business results. We tend to see better media and marketing engagement as a result of using Adobe Analytics, and that's largely because we can measure the effectiveness of campaigns and we can figure out which ones are driving better engagement, whether it's top of funnel or bottom of funnel. That's probably the biggest business result we see. It's obviously we even use it for other non-traditional use cases like AB testing to figure out which experience is a better or not, that type of thing.

Usability

Other Software Used

Google Tag Manager, Google Analytics

John Ellis

Digital Analytics Manager in Corporate at Bath and Body Works (10,001+ employees employees)

Use Cases and Deployment Scope

We use Adobe Analytics to track our digital interactions across our web and app platforms. It allows us to understand some of our most important metrics for understanding business performance, such as conversion. Adobe Analytics also allows us to track more specific interactions, such as link clicks or popup interactions. We have also used Adobe Analytics to bring customer profile data into the real time interaction data, by integrating with our CDP, we can see who is on our site and tie that to our core performance metrics.

Pros

Tracking site or app interactions.
Provided detailed properties and other meta type data for each tracked event. These properties can be unique to the event type.
Track marketing channel and campaigns that traffic enters the site from, allowing for attribution to marketing dollars spent.

Cons

Being session based means we are limiting our ability to view complete journeys of our customers/visitors.
We often refer to the data within the UI as direction and the data we extract from Adobe Analytics as the source of truth, as they do not usually align perfectly.
We are heavily tied to our implementation and changes can be difficult and require dev support.

Return on Investment

Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.

Usability

Alternatives Considered

Google Analytics

Other Software Used

Microsoft Power BI

Adobe Analytics

What is Adobe Analytics?

Categories & Use Cases

Media

Key Features

Top Performing Features

Reporting in real-time

Pageview Tracking

Event Tracking

Areas for Improvement

Customizable Dashboards

Bounce Rate Measurement

Referral Source Tracking

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Related Products