Brightcove

Score9 out of 10

42 Reviews and Ratings

What is Brightcove?

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

Categories & Use Cases

Media

Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.

Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.

Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!

Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

1 / 5

Stacy Stanislaw

Sr Leader in Marketing at CoreLogic (5001-10,000 employees employees)

Pros

Allows you to create a video gallery that can be embedded in a website.
Allows more privacy/security settings compared to YouTube.

Cons

Not as user-friendly for sales enablement compared to its competition.
I would prefer more contact from the support rep to make sure we are up to date with the latest features.

Return on Investment

Affordable but we have a limited number of users.
Can be used for multiple departments with no limits.

Alternatives Considered

Vimeo and Vidyard

Other Software Used

Oracle Eloqua, Domo, Crownpeak Digital Quality Management (DQM), Oracle Engagement Cloud (formerly Oracle Sales Cloud), Webtrends Analytics, Oracle Commerce Cloud

Chloe Sayers View profile

Social Media Specialist in Marketing at 15Five (201-500 employees employees)

Pros

Permissions configuration
Tagging & organizing
Editing

Cons

Hard to navigate user interface
No built-in naming conventions

Return on Investment

More usability on videos = better content = more leads

Alternatives Considered

Youtube and Vimeo

Other Software Used

Airtable, QuickBooks Online, Marketo

Verified User

Manager in Sales (10,001+ employees employees)

Pros

Video hosting
Allows you to convert to YouTube and other channels
Simple and easy to use and display
The embedding is very nice on HTML pages

Cons

Does not have organic traction
No YouTube online community
Limited fast forward, marker ability

Most Important Features

Has all basic functions needed for video player
Nice and easy for embedding and hosting
No ads--that's a big one
No related videos from other competitors
Hiding published date and total views

Return on Investment

It does have a cost compared to other free platforms
Lost the online YouTube community search
It doesn't have best analytics--but maybe can partner with other integrations

Other Software Used

ON24, Adobe Audition, Audacity

Ashley Buley

Web Administrator in Marketing at SunGard Public Sector (51-200 employees employees)

Pros

Live event streaming
Ability to customize players
Easy-to-use interface and app.
Customer support was always quick and helpful
Supported advertisements

Cons

Building your own player from scratch or modifying an existing players functionality through code is a pain - stick to prebuilt players, or pay for a custom one
Reporting is pretty limited
You have to pay for 24/7 support

Return on Investment

Faster video turnaround time
Ability to stream live events
ROI with ad support

Colby Iannazzo

Senior Digital Designer in Marketing at Globus family of brands (201-500 employees employees)

Pros

They have a really strong back-end framework for video delivery - They use multiple CDN's around the world to deliver the best quality video quickly.
The user interface is simple to understand - While they provide many video tutorials on how to work with the user interface, it is intuitive enough to just jump in and get started on your own.
The YouTube sync option has been a great way for us to manage the videos, based on keywords, to help coordinate and organize our channel.

Cons

The customization portions of the video players require learning a completely unique language and do not provide a GUI for player design.
The players are primarily flash based and require extra HTML code for an HTML5/Mobile ready experience.
It takes quite a few CSS workarounds to make the players responsive.
Players could benefit from more style options, such as themes, Play Button Overlays, icon customization, option availabilty
I have had many issues with the customer support department. They are really good at sending you video links to their knowledge base, but require a bit of escalation to get support beyond that. However, when I found a bug in their JavaScript file, they did get it resolved, it just took about 2 weeks...
The metrics/analytics could use a bit more finesse. They used to have a much better system, but about a year ago they updated and the new interface is less informative.