#1 most frequent
United States of America
61.7%37 installations of 60
What is Optimizely Web Experimentation?
Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
Categories & Use Cases
Media
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Screenshot of AI-Powered Experimentation with Opal: - Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights. - Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.
Top Performing Features
Heatmap tool
A tool that shows which elements of the page generate the most visitor engagement.
Category average: 8.4
Traffic allocation control
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
Category average: 8.4
a/b experiment testing
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
Category average: 8.6
Areas for Improvement
Dynamic experiment activation
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
Category average: 6.9
Server-side tests
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
Category average: 7.8
Page surveys
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
Category average: 7
Who Buys & Uses Optimizely Web Experimentation
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
8.3%5 installations of 60
#3 most frequent
Canada
5.0%3 installations of 60
