Lead Forensics

We used Lead Forensics to track businesses coming to one of our clients' websites, as it is very much a B2B product that they are trying to sell. We used this information from Lead Forensics to inform their small two-person sales team and arm them with the necessary contacts to reach out to them with.

• We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
• Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.

We have a huge amount of traffic to our website but no way to capitalize on who is visiting. LF allows us to see the sites, the potential contacts and generate reports that we pass to our Inside Sales to execute outreach campaigns.

• Increased the number of leads passed to inside sales
• Correlated the number of leads against spending on paid media
• Identified trends of traffic vs spend (could see when we stopped spending money)

ZoomInfo Marketing

HubSpot Marketing Hub, Salesforce CMS, Definitive Healthcare

We use Lead Forensics to identify new potential customers. It allows us to gear our pitch to their specific needs or what they are considering in the moment. It allows us to work well with our existing client base to identify additional needs. We have also been able to use the Contacts feature to get email addresses, phone numbers, and locations. It links us to their Linkedin profiles which is great.

• Improved Customer Care - I was able to proactively follow up with customers who revisited our site, leading to faster support and increased satisfaction. One follow-up resulted in a $5K upsell.
• Enhanced Professionalism - Referencing recent site activity during outreach made my calls more relevant and professional—customers noticed and responded better.
• Smarter Cold Calling - By knowing which companies were actively researching us, I reached the right decision-makers faster. This cut my cold call time in half and boosted conversion rates.

SalesIntel

Zoho CRM, Act! CRM, RingCentral Contact Center

I use it to see how well my marketing campaigns do. I use UTM tracking, and I can see how many people come directly from each email or social media post. This allows me to gauge how effective the marketing is and adapt my strategy accordingly. It also helps to see who is visiting our website in terms of industry and how much time they spend there. Overall, a very great product!

• I've been able to increase our click rates by 30%.
• I've been able to see and track how our presence on social media is increasing.
• We've seen classes fill because of Lead Forensics. Probably 1 in 10 to 1 in 5 students are because of Lead Forensics leads.

We use Lead Forensics to find new customers interested in our service and see what our current customers are looking for.

• Finding sales, I may not have been able to get
• Comes across somewhat creepy knowing too much
• Helpful in seeing what topics get clicks

SalesIntel

SalesIntel