#1 most frequent
United Kingdom of Great Britain and Northern Ireland
43.3%2,313 installations of 5,346
What is Lead Forensics?
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.
Categories & Use Cases
Media
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Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.
Top Performing Features
Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.4
Referral Source Tracking
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
Category average: 8.2
Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 8.7
Areas for Improvement
Lead Conversion Tracking
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
Category average: 7.8
Bounce Rate Measurement
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
Category average: 7.7
Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
Category average: 7.9
Who Buys & Uses Lead Forensics
#1 most frequent
Professional, Scientific, and Technical Services
26.2%1,398 installations of 5,344
#2 most frequent
Manufacturing
17.5%937 installations of 5,344
“Lead forensics has been a fantastic tool over the last several months. It helps by triggering notifications for what my existing clientele might be looking at, that I might not be aware of.”
#3 most frequent
Information
7.7%413 installations of 5,344
#2 most frequent
United States of America
36.4%1,947 installations of 5,346
#3 most frequent
Canada
2.6%141 installations of 5,346
Pros
- Detailed website visitor identification and tracking
- Provides data and reporting capabilities with customized reports
- Enhances marketing insights through campaign tracking and lead generation
Cons
- Limitations with CRM integration
- Concerns about contact information accuracy
- Inconsistent lead quality reported by some users
[...] Lead Forensics Review
Use Cases and Deployment Scope
We used Lead Forensics to track businesses coming to one of our clients' websites, as it is very much a B2B product that they are trying to sell. We used this information from Lead Forensics to inform their small two-person sales team and arm them with the necessary contacts to reach out to them with.
Pros
- Customer Service. [...] has been fantastic to work with.
- User-Friendly. The platform/dashboard is very user friendly which was wonderful in our use case with bringing on a client that was looking to gain insights right away.
Cons
- When searching for a contact under a specific business, it would be great to be able to search by location. Currently, you can only search by Job Title or Full Name.
Return on Investment
- We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
- Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
Usability
Lead Forensics Helped Find Leads
Use Cases and Deployment Scope
We have a huge amount of traffic to our website but no way to capitalize on who is visiting. LF allows us to see the sites, the potential contacts and generate reports that we pass to our Inside Sales to execute outreach campaigns.
Pros
- Report generation
- Identify facilities visiting the website
- User management
Cons
- Better filtering by category - not always getting accurate facility information
Return on Investment
- Increased the number of leads passed to inside sales
- Correlated the number of leads against spending on paid media
- Identified trends of traffic vs spend (could see when we stopped spending money)
Usability
Alternatives Considered
ZoomInfo Marketing
Other Software Used
HubSpot Marketing Hub, Salesforce CMS, Definitive Healthcare
Lead Forensics Delivers
Use Cases and Deployment Scope
We use it to scrape data from the visitors on our website and reach out to those people.
Pros
- Gathers a lot of valuable information for us to use.
- Has a robust dashboard with lots of settings to get it perfect for our needs.
- Has an awesome and responsive team for support.
Cons
- I don't have any areas they could improve. They've helped us with anything we need to tweak and do everything very well.
Return on Investment
- We are early on in the stages of using this so I can't provide any hard numbers just yet.
Usability
Other Software Used
Canva, Adobe Premiere Pro, Asana
A really robust way to allocate leads
Use Cases and Deployment Scope
As a B2B refurbished computer business, Evergreen Electronics uses Lead Forensics to identify anonymous website visitors, as well as track their origin using UTMs. This allows us to uncover high-intent sales leads, understand their interests, and reach out at the perfect time. Additionally we are able to take these leads and port them directly to our CRM, Zoho.
Pros
- Showing us leads that we would otherwise be completely unaware of
- Lead organization
- Targeted origin tracking using UTMs
Cons
- The user interface isn't the most intuative, but is still pretty good
- The ability to expand the contents of our dashboard would be nice
- Maybe a way to toggle 'Key Pages' from icons to text
Return on Investment
- It has allowed us to have prospects even during our slow months
- It has helped of think of new ways to organize the User Experience on our own website based on prospect behavior
- Has allowed us to see the effectiveness of our emails cold campaigns in real time. This has allowed us to think about what works and what doesn't when it comes to cold outreach.
Usability
Alternatives Considered
ZoomInfo Sales
Other Software Used
Zoho CRM, Google Analytics, Zapier
A Game-Changer for Turning Website Traffic Into Leads
Use Cases and Deployment Scope
We use Lead Forensics for warm leads for our Business Development Team. We are in a very highly competitive field so we were looking for a way to assist our team. We were very happy with the results we have received and the implementations that Patrick and Tyler put into place for us.
Pros
- Listening to the customer and adjusting to their needs.
- Having a well trained staff based off a companies needs.
- Responds to our questions and requests very quickly and our account manager Patrick is the best I have dealt with in a long time with a vendor.
Cons
- Intake for new clients could be a little smoother.
- Better onboard training.
Return on Investment
- The visits are amazing, and we use that data based off the parameters we have set up on the backend of the platform. We have companies that have been on our website over 120 times and that is just one company. We have met with this company, and it turns out it is a much bigger need with 5 different locations.
- We use the pages visited to help determine the top five client's we want to pursue. This has been a positive for us in actually targeting possible prospects.
- The only negative I have is the onboarding needs to be a little better. This platform has so many great areas and ways to track that are adjustable for your company. You can customize almost anything you want in your targeting.
- Our Customer Success Manger Patrick is a rockstar and has been a wonderful manager for us. He has an amazing knowledge of the platform and working on any requests we have.
Usability
Alternatives Considered
ZoomInfo Sales, HubSpot Marketing Hub, HubSpot CRM and Breeze Intelligence for Hubspot
Other Software Used
HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub
