#1 most frequent
United Kingdom of Great Britain and Northern Ireland
43.3%2,313 installations of 5,346
What is Lead Forensics?
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.
Categories & Use Cases
Media
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Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.
Top Performing Features
Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.4
Referral Source Tracking
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
Category average: 8.2
Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 8.7
Areas for Improvement
Lead Conversion Tracking
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
Category average: 7.8
Bounce Rate Measurement
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
Category average: 7.7
Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
Category average: 7.9
Who Buys & Uses Lead Forensics
#1 most frequent
Professional, Scientific, and Technical Services
26.2%1,398 installations of 5,344
#2 most frequent
Manufacturing
17.5%937 installations of 5,344
“Lead forensics has been a fantastic tool over the last several months. It helps by triggering notifications for what my existing clientele might be looking at, that I might not be aware of.”
#3 most frequent
Information
7.7%413 installations of 5,344
#2 most frequent
United States of America
36.4%1,947 installations of 5,346
#3 most frequent
Canada
2.6%141 installations of 5,346
Pros
- Detailed website visitor identification and tracking
- Provides data and reporting capabilities with customized reports
- Enhances marketing insights through campaign tracking and lead generation
Cons
- Limitations with CRM integration
- Concerns about contact information accuracy
- Inconsistent lead quality reported by some users
[...] Lead Forensics Review
Use Cases and Deployment Scope
We used Lead Forensics to track businesses coming to one of our clients' websites, as it is very much a B2B product that they are trying to sell. We used this information from Lead Forensics to inform their small two-person sales team and arm them with the necessary contacts to reach out to them with.
Pros
- Customer Service. [...] has been fantastic to work with.
- User-Friendly. The platform/dashboard is very user friendly which was wonderful in our use case with bringing on a client that was looking to gain insights right away.
Cons
- When searching for a contact under a specific business, it would be great to be able to search by location. Currently, you can only search by Job Title or Full Name.
Return on Investment
- We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
- Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
Usability
Lead Forensics Helped Find Leads
Use Cases and Deployment Scope
We have a huge amount of traffic to our website but no way to capitalize on who is visiting. LF allows us to see the sites, the potential contacts and generate reports that we pass to our Inside Sales to execute outreach campaigns.
Pros
- Report generation
- Identify facilities visiting the website
- User management
Cons
- Better filtering by category - not always getting accurate facility information
Return on Investment
- Increased the number of leads passed to inside sales
- Correlated the number of leads against spending on paid media
- Identified trends of traffic vs spend (could see when we stopped spending money)
Usability
Alternatives Considered
ZoomInfo Marketing
Other Software Used
HubSpot Marketing Hub, Salesforce CMS, Definitive Healthcare
The Secret Weapon That Makes Me Look Like a Sales Genius
Use Cases and Deployment Scope
We use Lead Forensics to identify new potential customers. It allows us to gear our pitch to their specific needs or what they are considering in the moment. It allows us to work well with our existing client base to identify additional needs. We have also been able to use the Contacts feature to get email addresses, phone numbers, and locations. It links us to their Linkedin profiles which is great.
Pros
- Lead Generation by identifying the new traffic to our website.
- Customer retention by identifying the pages they visit so we understand their needs prior to contact
- It provides the contact information
- It identifies individuals in the roles I am searching
Cons
- It would be nice to integrate with Outlook
- It would be nice if it acted more like a CRM
- It needs to provide more accurate personnel info as sometimes people have been gone for years
Return on Investment
- Improved Customer Care - I was able to proactively follow up with customers who revisited our site, leading to faster support and increased satisfaction. One follow-up resulted in a $5K upsell.
- Enhanced Professionalism - Referencing recent site activity during outreach made my calls more relevant and professional—customers noticed and responded better.
- Smarter Cold Calling - By knowing which companies were actively researching us, I reached the right decision-makers faster. This cut my cold call time in half and boosted conversion rates.
Usability
Alternatives Considered
SalesIntel
Other Software Used
Zoho CRM, Act! CRM, RingCentral Contact Center
Review for Lead Forensics
Use Cases and Deployment Scope
I use it to see how well my marketing campaigns do. I use UTM tracking, and I can see how many people come directly from each email or social media post. This allows me to gauge how effective the marketing is and adapt my strategy accordingly. It also helps to see who is visiting our website in terms of industry and how much time they spend there. Overall, a very great product!
Pros
- The user-interface is approachable and customizable
- Lots of different reports
- Providing more information on visitors than you thought possible
Cons
- Is there a way to set up hot keys? Because sometimes I'm assigning leads, and it can take several clicks instead of 1.
- The reports list feels overwhelming, like I don't even know what all those things are.
- I'd really appreciate a dark mode please.
Return on Investment
- I've been able to increase our click rates by 30%.
- I've been able to see and track how our presence on social media is increasing.
- We've seen classes fill because of Lead Forensics. Probably 1 in 10 to 1 in 5 students are because of Lead Forensics leads.
Usability
Great product that will likely improve and become even better
Use Cases and Deployment Scope
We use Lead Forensics to find new customers interested in our service and see what our current customers are looking for.
Pros
- Discovering new needs
- Finding new contacts that we are unaware of
- Helping with seeing what is popular
Cons
- Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
- Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
- Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
Return on Investment
- Finding sales, I may not have been able to get
- Comes across somewhat creepy knowing too much
- Helpful in seeing what topics get clicks
Usability
Alternatives Considered
SalesIntel
Other Software Used
SalesIntel
