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SurveyLab

Score9.7 out of 10

5 Reviews and Ratings

What is SurveyLab?

SurveyLab is a professional survey tool that can be used in the multiple areas that include: Customer Experience Managerment, HR (incl. 360 Feedback), Market Research, online tests and forms.

The product has been in the market for 10 years.

The vendor says their distinguishing feature is providing dedicated customer support and on-demand development for clients. The system also provides white-label opition and integrations with other tools, via API, which means a wide variety of integrations are possible.

Media

Dashboard View

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Top Performing Features

  • Themes

    Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

    Category average: 7.1

  • Custom logo/branding

    Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

    Category average: 8.5

  • Changes to live survey

    Users can make changes to live surveys after they are published.

    Category average: 8.3

Areas for Improvement

  • Access controls

    Administrators can limit users’ ability to access data and edit content.

    Category average: 8.9

  • Survey templates

    Includes a selection of pre-made survey templates for different types of surveys.

    Category average: 8.2

  • Response tracking

    Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

    Category average: 8.7

Customer satisfaction measuring with best analitics

Pros

  • They have great support that always will help you.
  • MySurveyLab is very flexible. Some things can be done in several ways.
  • They have a very good analytics module with trends, dashboards and data segments. This can give you another view of your data.
  • Collectors add flexibility to surveys. You can collect surveys from a few different source at once
  • They have a mobile application that can collect responses offline(!)

Cons

  • Summary export in Excel could be nicer.
  • Tags in the left menu could be more intuitive.

Return on Investment

  • With MySurveyLab we were able to react immediately when customers were not happy, and this reduced churn a lot

Alternatives Considered

Qualtrics and SurveyMonkey

Other Software Used

HubSpot CRM, Hotjar