#1 most frequent
United States of America
37.9%354 installations of 933
What is Bloomreach - The Agentic Platform for Personalization?
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+ brands around the world, including Bosch, Puma, and Marks & Spencer.
Categories & Use Cases
Media
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Screenshot of funnels that simplify targeting.
Top Performing Features
Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.7
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.9
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Areas for Improvement
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.5
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.5
Who Buys & Uses Bloomreach - The Agentic Platform for Personalization
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
16.2%151 installations of 933
#3 most frequent
Netherlands
8.8%82 installations of 933
Pros
- Effective marketing automation across multiple channels (email, SMS, push notifications).
- Strong data management and reporting capabilities for user behavior and product performance.
- Positive impact on revenue and sales through automated and optimized campaigns.
Cons
- AI capabilities (specifically Loomi) receive mixed feedback regarding reliability and relevance.
- Limited data on the effectiveness of integrations with other software.
No blooming campaigns without Bloomreach Commerce Experience Cloud
Use Cases and Deployment Scope
At Notino we use Bloomreach Commerce Experience Cloud every day for almost everything, well at least CRM related everything. For segmentations, scenarios, reporting, customer properties and event tracking. Mostly everything (well okay about 80%) I need for my work I find at Bloomreach Commerce Experience Cloud. It helps us track customer activities on web, how they react on our emails or PNS or SMS, even weblayers. I can target very precisely every campaign. I can even make dynamic content thanks to jinja programing in email webhooks. Or make multichannel campaigns or multilevel campaigns that can be active for months (or even years) and can target new and new audiences and then track the results of the campaign.
Pros
- Segmentation
- Scenarios
- Customer profile
Cons
- Loomi
- Multilevel reporting
Return on Investment
- YoY over 5% increase
- 10% better conversion rate with multichannel campaigns
- 40% conversion rate via Facebook targeting in messenger
Alternatives Considered
Pipeline CRM
Other Software Used
Google Analytics
Orchestrating made easy
Use Cases and Deployment Scope
Orchestrating email, SMS and other channel communications.Designing campaigns, customer journeys in advance. Creating analytical dashboards for Managers and Integrators. We created a unified customer view with dozens of back end integrations. The system is responsible for both marketing campaigns, their evaluation and to control Sales calls based on the Customer history.
Pros
- Their low-code jinja solution for personalization.
- The well documented REST API endpoints.
- The ease of sharing the definitions, customer profiles with coworkers.
- Handling several projects under one account.
Cons
- More flexibility for catalogs. To be able to restructure the catalogs after they are created.
- It is not properly supported in the system to work with list profile attributes (missing functions like: add to list, remove from list).
- The lack of support for integrating two projects under the same account.
Return on Investment
- Personalization became 10 times less expensive.
- Setting up A/B testing became half as time consuming.
Other Software Used
Atlassian Jira, Atlassian Confluence, Apache Kafka
Powerful platform with endless opportunities
Use Cases and Deployment Scope
I use Bloomreach - The Agentic Platform for Personalization for both customer relationship management and email marketing. I am in charge of the overall email marketing strategy as well as list segmentation and email building. Our company sends both manual promotional email campaigns and automated journeys. I am also in charge of list uploading and updating.
Pros
- Personalization options
- Segmentation/filtering
- Reporting
Cons
- More on-screen assistance and real time guidance
- More user friendly features for the average user
- Better explanation of error messages
Return on Investment
- 22% increase in revenue year over year
Alternatives Considered
Salesforce Marketing Cloud
Bloomreach Commerce Experience Cloud ROCKS!
Use Cases and Deployment Scope
Thanks to Bloomreach we know how to automate a lot of things in our company that took too much time before. During the main COVID season, Bloomreach saved us time and money by contacting our customers regarding their purchases or behavior. Also, Bloomreach helped us with marketing investments. Specific reporting, that cannot be made in other analytics, helped us with analyzing specific problems that bothered us.
Pros
- Reporting
- AI - Recommendation engines
- E-mail Marketing
- Creating scenarios based on behaviour
- CRM with very good scope on customers
Cons
- UI/UX
Return on Investment
- Increased revenue
- Higher CLV
- Upsell of side products
Usability
Bloomreach - The Agentic Platform for Personalization review
Use Cases and Deployment Scope
We use Bloomreach - The Agentic Platform for Personalization for almost everything. We use it for tracking, newsletters, automated mailing, data evaluation, eshop alterations through experiments, recommenders, and weblayers for many different things. The business problems are mainly focused around getting as many customers to try our products. Bloomreach - The Agentic Platform for Personalization should primarily be a retention tool, but we manage to use it quite well as an acquisition tool as well.
Pros
- Weblayers
- Data tracking
- Data visualization
Cons
- Mailing
- Set up of tracking
Return on Investment
- Conversion
- acquisition
- Retention
Alternatives Considered
Klaviyo
