Hootsuite

Score7.9 out of 10

1,188 Reviews and Ratings

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Categories & Use Cases

Media

Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.

Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.

Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.

Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

1 / 5

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.

Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9

Sentiment analysis
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
Category average: 7.7
Boolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Category average: 7.9
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 6.9

Audrey Huddleston

Marketing Director in Marketing at Huddleston Tax CPAs (11-50 employees employees)

Use Cases and Deployment Scope

It has been very helpful to use the calendar to schedule social media posts in advance. Our marketing team is remote and therefore in different timezones often so it has been vital in keeping our social media strategy consistent. It's also nice to see the different profiles we use in one place to make sure they are getting an equal amount of quality content.

Pros

Calendar for organization
Updates often
Email communication

Cons

Cheaper
Direct access to free use photos
Automatic link shortening

Return on Investment

Increased followers
Increased engagment

Usability

Kobi Worthington View profile

Brand & Communications Specialist in Marketing at Matthew 25 AIDS Services (51-200 employees employees)

Use Cases and Deployment Scope

We use Hootsuite to manage our inbound messages, day-to-day scheduling, analytics, trend tracking, and so much more. The product helps us navigate social media and effectively plan among our team. Without Hootsuite we would be unable to effectively manage the 4 platforms we are active on and furthermore would struggle to make approvals easier.

Our biggest reason for taking on Hootsuite was of course me, but also for their exceptional analytics tools!

Pros

Analytics
Social Listening
Inbox Management
Scheduling
Easy UX

Cons

Repurposing Old Posts
Alt-Text Feature Working Consistently
Deeper Integration of Owly GPT so it can be used more easily when writing captions. I still use other AI tools to help.

Return on Investment

Time savings with approvals and scheduling
Follower growth and overall reach
Greater post performance and improvement through analytics tracking
Quicker response times and more earned visibility as a result to tags etc.

Usability

Alternatives Considered

Metricool

Other Software Used

Google Gemini, Notion, Canva

Fiona Buchanan, MJ View profile

Communications Admin in Marketing at Workers' Resrouce Centre (1-10 employees employees)

Use Cases and Deployment Scope

We use Hootsuite for composing posts, scheduling posts and publishing on Facebook and LinkedIn. We occasionally use it to moderate messages as well. This helps us cut down some time spent on social media management. We also use Hootsuite listening to identify trends related in our province that are relevant to our stakeholders and beneficiaries.

Pros

Owly GPT is a really valuable feature that saves a lot of time
Recommended times for posting
Ease of creating posts across platforms and the ability to switch tabs to tweak/customize content by platform

Cons

Threads does not work well on Hootsuite - cannot post to a topic, unable to tag
Doesn't support Bluesky social
Analytics are difficult to use and don't provide metrics I need for my work

Return on Investment

Saves time in day-to-day tasks
Enables us to handle social media management on two of four core platforms we use
Assists with suggesting best times to post for engagement

Usability

Alternatives Considered

Zoho Social

Other Software Used

Meta Business Suite, LinkedIn Marketing Solutions

Elizabeth (Liz) Fuhrmann View profile

Social Media Consultant in Marketing at Centre LGBT+ (11-50 employees employees)

Use Cases and Deployment Scope

I use Hootsuite mainly for content scheduling. Hootsuite helps keep our content organized and it's helpful to see everything laid out in a content calendar. We're a local organization of about 12-24 people, but we serve a whole county. I think we could be better about using more of Hootsuite's analytics features.

Pros

Content Management
Content Calendar Suggestions
Best Times to Post Suggestions

Cons

Not being able to tag personal accounts on Facebook or LinkedIn

Return on Investment

This has been a great tool to keep the scheduling all in one place. We have an org with a lot of people volunteering and working, and this helps to see everything all in one place

Usability

Alternatives Considered

Sprout Social and Asana

Other Software Used

Sprout Social, Canva, Grammarly

Chris Cartwright View profile

Social Media Manager in Social Media at Canada Post / Postes Canada (10,001+ employees employees)

Use Cases and Deployment Scope

Hootsuite Pro was used to publish, monitor and respond to customers on Twitter, Facebook and Linkedin.

Pros

Publishing
Monitoring
Reporting

Cons

Analytics outside of Hootsuite (ie. SiteCatalyst)
Easier tools for reporting

Return on Investment

Easy to escalate issues to users outside of Hootsuite via email.
Improvements in customer care efforts

Alternatives Considered

Adobe Social

Other Software Used

TweetReach Pro, Buzzsumo, Adobe Social

Hootsuite

What is Hootsuite?

Categories & Use Cases

Media

Key Features

Top Performing Features

Facebook

Instagram

LinkedIn

Areas for Improvement

Sentiment analysis

Boolean keyword searches

Filtering out noise/spam

Reviews

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Cons

Return on Investment

Usability

Use Cases and Deployment Scope

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Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Return on Investment

Alternatives Considered

Other Software Used

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